AOL and "The Ellen Degeneres Show" Partner to Launch Customized AOL Homepage
Aol.com/ellen Goes Live Today With Popular Daytime Talk Show Providing Fans With Exclusive Features and Videos
New York, NY -- – “The Ellen DeGeneres Show” is expanding its existing partnership with AOL by launching a version of the AOL homepage targeted to fans of the show, Ellen announced on her talk show today. The customized Ellen version of the AOL Homepage will be available at aol.com/Ellen.
“I’m so happy to partner with AOL,” said DeGeneres. “I always love reaching out to my fans --especially through the Internet, because it doesn’t require putting on pants.”
“We’re excited to be teaming with ’The Ellen DeGeneres Show’ to create a customized Ellen version of aol.com, a natural extension of our partnership with the show where AOL users can enjoy exclusive ’Ellen’ features and videos,” said Chris Grosso, General Manager, AOL Homepage. “This is a fun, new way for us to package our material, while continuing to reach out to new, passionate audiences.”
“The Ellen DeGeneres Show” is providing video and behind-the-scenes content to the “Daily Buzz” column. AOL is programming the rest of the page with the latest headlines, local news/weather, business, sports and entertainment news, as well as the most popular content and trending topics. As always, the AOL homepage includes key functions and tools such as email, search, and stock quotes.
About “The EllenDeGeneres Show”
“The Ellen DeGeneres Show” recently received twelve Daytime Emmy nominations and will be part of the ceremony on June 19, 2011. Last year, the show won a Daytime Emmy for Outstanding Talk Show-Entertainment. The show has now earned an impressive total of 31 Daytime Emmy Awards. “The Ellen DeGeneres Show” premiered on September 8, 2003 and was the highest-rated freshman syndicated show of the 2003-2004 season, currently ranking as the #2 rated Talk show this February 2011 sweep across all markets with Women 25-54 (Source: NSI WRAP Sweeps, Live +7, Weighted Market Average). Encompassing a three-screen platform,“The Ellen DeGeneres Show” has garnered over 5 million Facebook fans, over 6.5 million Twitter followers, and has become one of the most viewed channels on YouTube. Originating from Warner Bros. Studios in Burbank, “The Ellen DeGeneres Show” is produced by A Very Good Production and WAD Productions, Inc. in association with Telepictures Productions, an industry leading and Emmy award-winning producer of syndicated programming, and is distributed by Warner Bros. Domestic Television Distribution.
AOL Inc. (NYSE: AOL) is a premier global media company with a suite of brands and products serving consumers, advertisers and publishers worldwide. The AOL Huffington Post Media Group is a leading source of news, opinion, entertainment, community and digital information comprised of a wide range of destination websites, including AOL.com, The Huffington Post,TechCrunch, Moviefone, Engadget, Patch, AOL Music, StyleList, and MapQuest . The AOL Advertising.com Group includes Advertising.com, ADTECH, goviral, Pictela, Video, and Content Solutions and serves a combined content and advertising market at scale through video, brand advertising, content and ad serving. AOL is focused on engaging consumers and providing online advertising services and solutions on both AOL Huffington Post Media Group destination websites and third party websites, in addition to serving consumer platforms including AOL Mail, AIM, about.me, and mobile experiences. AOL also operates one of the largest Internet subscription access services that serves as another distribution channel for its consumer offerings.
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