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Irvine MINI of Orange County Is Excited To Announce Darren Richie As Its New General Manager


May 9, 2011 – Irvine, Calif., - Irvine MINI is excited to welcome Darren Richie as its new General Manager.
Darren Richie has been in the automotive industry and number of years, as he was the previously the General Manager for Shelly BMW.
“I plan to lead the Irvine MINI dealership into a successful path that will bring all facets of the team together,” said Richie.
Through hard work and dedication, Richie was able to obtain further experience and knowledge throughout his car industry experience. He credits his love for the automobile industry to his passion for customer service.
Richie plans to further develop associates interpersonal skills, as well as expand their MINI product knowledge.
Richie officially joined Irvine MINI in the beginning of May 2011.
Irvine MINI’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned MINI’s have made Irvine MINI a landmark in Southern California’s automotive landscape. For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at
Don’t forget to become a fan of Irvine MINI on Facebook and become a follower of Irvine MINI on Twitter (
As a proud member of the Shelly Automotive Group and one of the largest MINI centers on the West Coast, Irvine MINI loyally serves Orange County - including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.


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 MINI of Orange COunty
 Darren Richie
 New General Manager
 Darren Richie MINI

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