SEGA Announces The Club For Next-Generation Systems

Critically Acclaimed Bizarre Creations to Develop New Third Person Shooter

SAN FRANCISCO & LONDON (May 5, 2006) - SEGA® of America, Inc. and SEGA® Europe Ltd. today announced The Club (Working Title) for next-gen consoles in 2007. The Club is the next project from award-winning UK-based development powerhouse, Bizarre Creations, the studio behind the definitive next-gen racing game, Project Gotham Racing 3. Bizarre Creations partners once again with SEGA having already enjoyed past success with Metropolis Street Racer.

The Club is a loosely organized and highly illegal underground entity. For most people, The Club exists only as an urban legend - a game where criminals are paid huge amounts to carry out gunfights and where online spectators view, gamble and cheer them on in a deadly game of skill. Yet the rumours are true. People are getting rich. People are dying. The first task is to survive, but according to their rules - quickly, relentlessly and with style.

The Club will redefine the mechanics of third person action shooters. Set in a variety of unusual and evocative locations, the game focuses on addictive and rewarding frenetic gameplay. The Club will deliver fast-paced gameplay with a variety of high-powered weaponry at the players’ disposal. The game will showcase the capabilities of next-gen consoles, maximizing the graphical and audio technology available to deliver a visually stunning and action-packed gameplay experience.

“The Club simply delivers that visceral thrill of high-stakes gambling and tosses in a heavy dose of frenzied gunplay,” said Scott A. Steinberg, Vice President of Marketing, SEGA of America, Inc. “Bizarre Creations has a incredible track record and now they bring the innovation, both technical and creative, shown in the racing genre and have applied it to the shooter category.”

“Here at Bizarre Creations we feel The Club brings the pillars of classic SEGA gameplay bang up to date for the next generation of hardware, gaming and gamers,” commented Martyn Chudley, Managing Director, Bizarre Creations Ltd. “We are truly excited by the prospects of this game and of our partnership with SEGA.”

The Club hits North America and Europe in 2007 on next-gen consoles. Bizarre Creations will be conducting in-depth presentations behind closed doors for select press at E3 on the SEGA booth #946, South Hall. In addition to the presentation there will be a sneak preview video running on the video wall on the show floor. For screenshots and more information, please visit the SEGA FTP site at: http://segapr.segaamerica.com.




About SEGA® of America, Inc.
SEGA® of America, Inc. is the American Publishing arm of Tokyo, Japan-based SEGA® Corporation, a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Inc. The SEGA® of America, Inc. Web site is located at www.SEGA.com.


About SEGA® Europe Ltd.
SEGA® Europe Ltd. is the European Publishing arm of Tokyo, Japan-based SEGA® Corporation, and a worldwide leader in interactive entertainment both inside and outside the home. The company develops, publishes and distributes interactive entertainment software products for a variety of hardware platforms including PC, wireless devices, and those manufactured by Nintendo, Microsoft and Sony Computer Entertainment Europe. The SEGA® Europe Ltd. Web site is located at www.sega-europe.com.


About Bizarre Creations:
Bizarre Creations is an independent developer, based in Liverpool, UK. Established in 1994, the company is famed for such high profile franchises as Formula 1, Fur Fighters and Project Gotham Racing. Bizarre prides itself on providing high-quality next-generation gaming experiences that excel in gameplay, graphics, audio and technology. Find them on the web at www.bizarreonline.net or www.bizarrecreations.com.

Contact Information

Jennie Sue

PR Contact

SEGA® of America, Inc.

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