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npower reveals Birmingham teens spend more time inside than outside


npower has revealed that over two thirds (67%) of Birmingham teens are spending more time inside than outside, with seventy per cent preferring computer games over an outdoor activity, according to the research commissioned by the energy supplier.

In stark contrast, their parents admit to spending most of their time in the garden whilst growing up (63%) and over three quarters (76%) of the parents questioned felt children who spend time outside have a better awareness the environment.

The findings come as npower’s ambassador Ben Fogle visits Birmingham’s Think Tank to act as a judge for its Climate Cops SOS Finale, an initiative designed to encourage young people to make a real green change in their area, and to urge the young people of Birmingham to get active and get green by signing up for 2011’s Climate Cops SOS where they could win a week of adventure with Ben himself this November, with entry closing on 30th June 2011.

At the event, Ben will be discussing the importance of preserving the great outdoors and presenting the winning school with a green make over, plus ten brand new Netbooks for the students.

Clare McDougall, npower’s head of education and community, said: "Growing up for me was all about being outside with nature, playing in the garden and camping in the countryside, but after npower’s recent research it seems that Birmingham kids could be turning into ’generation x-box’.

“We want Birmingham teens to show us their green credentials and adventurous side by entering this year’s Climate Cops SOS so that next year we can hopefully crown them as 2011’s ’green-agers’ and present them with a fantastic week of adventure alongside a real life explorer.”

Ben Fogle, added: "It is so important that young people are introduced to green initiatives and rewarded in an inspiring and creative way; there are adventurous ways of being green!

“npower’s Climate Cops SOS gives young people the chance to make a real change in their community as well as taking part in a week of adventurous and challenging activities requiring their own energy and nothing more.”

Pupils can enter at the npower website.

About the npower Climate Cops Programme: 
In its third year, npower’s Climate Cops programme aims to reach 2,500 schools over 5 years by providing a combination of ’green makeovers’ including free energy audits, helping to implement tailor made green energy measures to reduce their carbon footprint and helping children learn how to be greener. 

npower’s Climate Cops programme was awarded an IVCA Clarion Award 2008 for Climate Change Communication. The awards are not-for-profit and recognise best practice in communicating the importance of CSR, sustainable development, social inclusion and ethical debate.

About npower:
npower is one of the UK’s largest energy suppliers and has 6.6 million customer accounts across the UK, including customers on its npower Football Saver tariff.

npower sponsors the Test Match Series in England, Women’s Test Series and the Village Cup.

npower has been awarded platinum status in Business in the Community’s CR Index and is one of twenty-nine companies to have achieved the CommunityMark since its launch. All CommunityMark achievers have been recognised for demonstrating excellence in their holistic and strategic approach to community investment.

PR Contact:
Sunita Patel
Oak House
1 Bridgewater Road
0845 070 2807


 Climate cops
 Football Saver tariff
 energy suppliers
 green energy

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