SAPPHIRE® NOW Connects to SAP® World Tour Events in Four European Cities

SAP NEWSBYTE - - SAP AG (NYSE: SAP) will host its annual conference, SAPPHIRE® NOW, in Orlando, Florida, from May 15 - 18, 2011. Building on a record 2010 attendance of 50,000 customers, partners and employees on-site and online, SAP will connect this year’s conference to four regional events in Europe. Delegates to SAP® World Tour stops in London; Moscow; Brussels, Belgium; and Lausanne, Switzerland, will have the opportunity to meet with SAP executives from regional leadership teams and local customers and partners to discuss the product and technology updates being presented at the event. Attendance at the four events, which take place on May 18 (May 17 - 18 in Lausanne), is expected to exceed 3,000.

The SAP World Tour 2011 takes place in more than 50 cities in over 40 countries in Europe, Asia, Latin America and North America. The global road show has reached more than 240,000 customers, partners and influencers over the last seven years and is designed to enable dialog with influencers, customers and prospects.

For more information, including coverage leading up to and during the events, visit the SAPPHIRE NOW newsroom.