Cerritos Infiniti Confirms, Infiniti Joined Red Bull Formula 1 Show Run Torino 2011
May 2, 2011 – Cerritos, Calif. – Cerritos Infiniti confirms, Infiniti joined the Red Bull Formula One Show Run Torino 2011.
Scheduled for Saturday 30th April in Turin, the Red Bull Formula One Show Run Torino 2011 event was an extraordinary occasion where a Formula One car from the 2010 Championship winning team Red Bull Racing would be driven along a 2km route in the city center of Turin.
Two Infiniti G Cabrios were planned to open the exhibit and give the Turin audience an opportunity to admire the Red Bull Racing car that was a driven alternatively by Mark Webber and Jaime Alguersuari along the 2km route in the city center.
“This was a great opportunity for the Infiniti brand,” said Bill Stephens, Cerritos Infiniti’s General Manager. “Taking part in the Turin event demonstrates the real effectiveness of Infiniti’s partnership with Red Bull Racing.”
As part of the global marketing agreement with Red Bull Racing (covering the 2011 and 2012 Formula One seasons), Infiniti had a high-profile branding presence on the RB7 racing car, drivers’ clothing, team uniforms, team equipment and a strong marketing activation plan that allows great visibility to the partnership on many different occasions.
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