Irvine MINI Of Orange County Confirms, MINI & KISS Have Partnered To Raise Money For UNICEF

April 25, 2011 – Irvine, Calif., - Irvine MINI confirms, MINI USA has launched the “MINI Rocks the Rivals” competitive test-drive tour in the USA, and as part of the kickoff, MINI has partnered with legendary rock band KISS to raise money for UNICEF.
The goal of the partnership between MINI and KISS is to help children in Japan and emergencies around the globe through UNICEF donations.
“MINI has always been dedicated to contributing to philanthropic and charitable efforts,” said Steve Rudkin, Irvine MINI’s General Manager. “This new partnership and campaign is dedicated to inspire MINI fans and drivers to make a difference and help the brand’s effort to help those in need in Japan and worldwide,” he said.
The “MINI Rocks the Rivals” campaign is a series of competitive test-drive events that will take place across the US from mid-April through early-June. Each of the events gives prospects the chance to test the MINI Countryman against three of its closest competitors.
The classic rock-n-roll themed events will feature KISS soundtracks and iconic artwork from the band’s albums. MINI Countryman vehicles adorned with KISS wraps will be on display to promote the auction and charitable contribution.
Irvine MINI is scheduled to take part of the “MINI Rocks the Rivals” on May 11. More information about the event will be released soon.
Irvine MINI’s helpful and knowledgeable staff, expert factory-trained technicians, state-of-the-art service department, comprehensive parts department and one of the nation’s largest selections of new, used and certified pre-owned MINI’s have made Irvine MINI a landmark in Southern California’s automotive landscape. For more information about Irvine MINI, visit the dealership at 9881 Research Drive in Irvine, Calif., or online at irvinemini.com
Don’t forget to become a fan of Irvine MINI on Facebook http://www.facebook.com/irvinemini and become a follower of Irvine MINI on Twitter (http://twitter.com/irvine_mini).
As a proud member of the Shelly Automotive Group and one of the largest MINI centers on the West Coast, Irvine MINI loyally serves Orange County - including Aliso Viejo, Anaheim, Balboa, Brea, Buena Park, Costa Mesa, Corona Del Mar, Coto de Caza, Cypress, Dana Point, Dove Canyon, Foothill Ranch, Fountain Valley, Fullerton, Garden Grove, Huntington Beach, Irvine, Ladera Ranch, Laguna Beach, Laguna Hills, Laguna Niguel, Laguna Woods, La Habra, La Palma, Lake Forest, Los Alamitos, Mission Viejo, Monarch Beach, Newport Beach, Newport Coast, Orange, Placentia, Portola Hills, Rancho Santa Margarita, San Clemente, San Juan Capistrano, Santa Ana, Seal Beach, Stanton, Trabuco Canyon, Tustin, Villa Park, Westminster and Yorba Linda.

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