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GE’s New Website Reveals Benefits of Induction Cooking

WEBWIRE provides answers and insights into latest technology for home cooks

• URL is based on 101 seconds it takes to boil a quart of water on induction cooktop

• Induction cooking considered most energy-efficient cooking method available - see how it works

LOUISVILLE, Ky. - Although popular in European and Asian households and among professional chefs worldwide, induction cooking is still largely a mystery for many North American consumers. GE is providing them answers with the launch of, a new educational website about induction cooking. The new site draws its name from the high-speed performance of induction cooktops, which can boil a quart of water in approximately 101 seconds while remaining comfortably cool to the touch, making them faster, more efficient and safer than gas or electric.

“Our goal is to provide educational resources that help consumers better understand how induction and convection technologies work and compare to other cooking methods,” says Mike Nerdig, GE cooking products marketing manager. “Professional chefs know the benefits, but a lack of widespread information tailored specifically for home cooks has made it more difficult for them to weigh their options and choose the best solutions for their lifestyle.” offers consumers easy-to-navigate educational resources, as well as interactive tools to explore GE’s innovative products. Videos and slideshows on induction technology highlight advantages, such as precise control, instant heat response, low temperature cooking of delicate foods, and easy to clean surfaces. Consumers interested in GE’s innovative products have the opportunity to explore product features, controls and design options for induction cooktops and ranges. Downloadable product and installation guides are also available. Cooking tips and other practical user information round out the educational content.

GE’s launch of the new site coincides with its increased focus on energy-efficient solutions. Induction cooking is considered to be the most energy-efficient cooktop technology available today. GE testing shows that about 84 percent of the energy produced by its induction elements goes directly to cooking, as compared to approximately 38 percent for gas and 73 percent for electric. Induction cooking wastes less energy through ambient heat loss, which dramatically increases cooking speed, precision and efficiency. For many advocates, the hyper-efficiency of induction cooking, coupled with its cleanliness and safety advantages make it the best technology for the future of cooking.

How Induction Cooking Works
With induction cooking, a current is produced when a steel or iron bottom pan is placed on the cooktop, which has an electromagnetic element under its smooth surface. The current passes through the cooktop and heats the pan and cooks the food inside. Nearly all the energy is transferred directly to the magnetic cookware and the food, making induction cooking quick and efficient. Because there is no residual heat from burners, cooking adjustments are nearly instantaneous and precise.

The nonmagnetic cook surface, which doesn’t generate heat, stays cool. No heat is transferred to any nonferrous object, such as plastic, paper, cloth, spilled food, or a hand that touches the cooking area – even if the element is turned on. This creates a cooler and safer cooking environment that is easy to clean.

Why Induction Cooking
“Nothing else really compares to induction cooking for efficiency, speed, control or cleanability,” says Chef Brian Duffy, corporate executive chef for Kildare’s Irish Pub and GE’s Profile™ chef. “I can precisely and instantaneously control the heat up and down the entire scale – 19 settings with the GE Profile models – allowing me to control the speed and intensity more effectively than any other cooking method. That makes a big difference when I’m simmering labor-intensive sauces, caramelizing scallops, melting chocolate, or simply searing chicken. My meals are prepared quicker. The outside of my cookware doesn’t develop scorches or black marks. Cook surface clean up is as simple as a wipe. My kitchen stays cooler. My only concern is what to do with the extra time I have.”

Induction technology is available from GE exclusively through their GE Profile brand of cooktops and ranges. Products include the GE Profile 30-inch and GE Profile 36-inch induction cooktops and the GE Profile 30-inch freestanding range with induction cooking. Convection cooking is available in GE®, GE Cafe™, and GE Profile™ products. GE’s induction cooking solutions and PreciseAir™ convection system give home chefs the tools they need to prepare food with restaurant–quality results.

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GE Appliances & Lighting spans the globe as an industry leader in major appliances, lighting, systems and services. Providing solutions for commercial, industrial, and residential use, GE Appliances & Lighting uses innovative technologies and ecomaginationSM, a GE initiative to aggressively bring to market new technologies that help customers and consumers meet pressing environmental challenges, to deliver comfort and convenience. General Electric (NYSE: GE), imagination at work, sells products under the Monogram®, Profile™, Cafe™, GE®, Hotpoint®, Reveal® and Energy Smart® consumer brands, and Tetra®, Vio™ and Immersion® commercial brands. For more information, consumers may visit


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