ABC Television Network and America Online Team Up to Give ’’Desperate Housewives’’ Fans Weekly Episode Recaps Exclusively on the AOL and AOL.com Services
NEW YORK & LOS ANGELES -- February 8, 2005 -- ABC and America Online today announced that they have teamed up to deliver fans of the number one new hit series “Desperate Housewives” weekly online recaps of the show the morning after it airs, exclusively through the AOL service (AOL(R) Keyword: Desperate Housewives) and the AOL.com(R) Web site (tv.channel.aol.com/housewives).
Each Monday following a new episode of the show, fans will be able to watch three- to four-minute recaps of the previous evening’s episode, as well as a preview of the upcoming week’s episode. Morning-after recaps will be offered through the show’s season finale, and they will be archived for viewing through September 2005. Over the course of the season, fans will also be able to enjoy “Best Of” videos, highlighting the season’s best moments. They can also customize their AOL(R) Instant Messenger(TM) (AIM(R)) experience with Buddy Icons featuring images of each of the “Housewives.”
“This partnership with ABC surrounding the hottest new show of the season, ’Desperate Housewives,’ further solidifies AOL’s position as a leading provider of compelling and unique video for online consumers,” said Patricia Karpas, Vice President and General Manager of AOL(R) Television. “Through this collaboration, we are extending the viewing experience from on-air to online, which will help keep fans engaged between episodes.”
Bruce Gersh, Senior Vice President, ABC Business Development, commented, “ABC broadcasts the best programming on television, including the number one new show and most talked about show of the season, ’Desperate Housewives.’ We are thrilled to partner with AOL, one of the premier online content providers, to bring ’Desperate Housewives’ fans weekly recaps and highlights of a show they can’t get enough of.”
AOL Television is a leading online destination for TV viewers who want to be informed, engaged and entertained. It offers information that helps consumers make informed viewing decisions, and provides compelling, engaging programming to enhance the viewing experience. Its signature feature, TV’s Top 5, lets members relive, rate and talk about the top TV moments of the previous day. In addition, AOL Television provides sneak peeks and exclusive video from today’s most popular shows; extensive, personalized listings; and polls, message boards and chats where TV fans can voice their opinions.
About “Desperate Housewives”
“Desperate Housewives,” which airs Sundays at 9:00 p.m. ET, is a prime time soap with a truly contemporary take on “happily ever-after.” The hour long drama takes a darkly comedic look at suburbia, where the secret lives of housewives aren’t always what they seem. The show stars Teri Hatcher as Susan Mayer, Felicity Huffman as Lynette Scavo, Marcia Cross as Bree Van De Kamp, Eva Longoria as Gabrielle Solis, Nicollette Sheridan as Edie Britt, Steven Culp as Rex Van De Camp, Ricardo Antonio Chavira as Carlos Solis, Mark Moses as Paul Young, Andrea Bowen as Julie Mayer, Jesse Metcalfe as John, Cody Kasch as Zach Young, Brenda Strong as Mary Alice Young and James Denton as Mike Delfino.
Marc Cherry (“The Golden Girls”) is executive producer and creator of the series, which recently won both Golden Globe and People’s Choice Awards. Michael Edelstein (“Threat Matrix”) and Tom Spezialy (“The District,” “Ed”) are executive producers, Kevin Murphy (“Reefer Madness”) is co-executive producer of the series, from Touchstone Television.
About America Online, Inc.
America Online, Inc. is a wholly owned subsidiary of Time Warner Inc. Based in Dulles, Virginia, America Online is the world’s leader in interactive services, Web brands, Internet technologies and e-commerce services.
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