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Delia Associates Packages New E-Marketing Technology for Easy Use


Whitehouse, NJ – Delia Associates has a history of turning innovative new technology into an easy-to-use marketing tool, which certainly is the case with the company’s latest product introduction. Called Live Read Now™, it enables users to deliver a live, pre-recorded audio of news releases, newsletters, sales letters and segments of presentations. The technology can enhance the scripted audio with supportive visuals, smooth transitions and appropriate background music to deliver a rich media experience in 3-5 minute segments.

Delia Associates president, Ed Delia, explains, “The vast majority of Internet users now have a high speed connection, so they can watch streaming media at faster download rates. That makes live communication, on a regular basis, a practical reality.” Delia believes that those marketers quick to adopt new ways of communicating with customers will earn a decisive advantage over slower moving competitors.

When it comes to utilizing Live Read Now, Delia cautions, “Your brand identity better be well defined first. Otherwise, you’re basically functioning as a ‘me, too’ company and may even confuse your customer.”

In addition to immediacy and impact, there are a host of other benefits to Live Read Now. The messages can be used beyond the initial use, they can be sent to customers and prospects as part of a direct marketing effort, they can play from a kiosk at a trade show, and they can be sent and resent to new prospects. They also can be uploaded to online video portals such as Google TV and You Tube, or burned to a CD and sent out as an impressive hardcopy mailing.

All services required to develop Live Read Now are available from Delia Associates in house, including scripting, visuals, recording the voice over, background music and distribution. In addition to new forms of e-marketing, Delia Associates’ integrated services include brand development, account management, advertising, public relations and direct marketing.

A full service advertising and marketing firm, Delia Associates is a second generation family owned and operated business. The firm focuses on strategic marketing and brand development, employing a proprietary brand development system that takes clients through a detailed process resulting in the creation of a unique brand identity.


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