ViewSonic joins in “11 in 11” campaign with shoe drive to benefit Soles4Souls® Inc.

Companies invite Southern California residents to recycle their ‘gently worn’ shoes in an effort to distribute 11 million shoes in 20011 to people in need

Nashville, TN - Soles4Souls Inc. has committed to collect and distribute 11 million shoes in 2011 to people living in extreme poverty and recovering from natural disasters through its “11 IN 11” campaign. ViewSonic Corp., a leading global provider of computing, consumer electronics and communications solutions, today announced its involvement in the project.


For a limited time, Soles4Souls and ViewSonic will be collecting gently worn footwear and/or donations to make a tangible difference through the gift of shoes. Every donation will support the charity’s initiative to distribute 11 million pairs of shoes in 2011. Those wishing to participate may start bringing shoes to ViewSonic from 8:00am – 5:00pm PDT, located at 381 Brea Canyon Road In Walnut, Calif.


Soles4Souls gives away one pair of shoes to a person in need every 7 seconds. Since 2005, the organization has distributed more than 12 million pairs because of the generosity and commitment of organizations like ViewSonic.


“We jumped at the opportunity to participate in such an important initiative,” said Jeff Volpe, president of ViewSonic Americas. “The enthusiasm and commitment of organizations like Soles4Souls are making a difference in communities all across the world. We are proud to be given the opportunity to empower our community to be a force of change as well.”


“With the earthquakes in countries like Haiti and Chile, and the recent disaster in Japan, we can use the estimated 1.5 billion shoes taking up space in the closets of ordinary people to change the world one pair at a time,” said founder and CEO of Soles4Souls, Wayne Elsey. “We rely on the generosity of partners like ViewSonic to make this initiative a reality.”


ViewSonic will collect gently worn shoes from April 4th to April 15th, 2011.


People and companies interested in donating can visit the organization’s website at www.giveshoes.org.


About Soles4Souls® & Clothes4Souls®

Soles4Souls collects, recycles and reuses shoes from warehouses of footwear companies and closets from individuals. We distribute usable shoes to people in need around the world (we recycle less than 2% of donated footwear). Since 2005, Soles4Souls has given away over 13 million pairs of new and gently worn shoes (currently distributing one pair every 7 seconds). The shoes have been distributed in 125 countries, including Haiti, Kenya, Nepal and the United States. Clothes4Souls, a new division of Soles4Souls, provides hope for hurting people through the gift of new clothing from manufacturers, designers, and retailers. Those who graciously give (rather than destroy) unused inventory are assured their donations are distributed to people around the world living in desperate need. Donating parties are eligible for tax advantages. Visit www.giveshoes.org or www.clothes4souls.org for more information.


About ViewSonic
ViewSonic® Corporation is a leading global provider of computing, consumer electronics and communications solutions. ViewSonic develops, markets and supports a broad range of innovative products, including tablets, LED TVs, computers, LED monitors, projectors, digital photo frames, digital signage displays, 3D devices and digital media players. For further information, please contact ViewSonic Corporation at 800.888.8583 or 909.444.8888; or visit ViewSonic.com.

ViewSonic’s Finch Club offers resellers an opportunity to benefit from specialized product training and discounts. To sign up, please visit FinchClub.com.
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