Eyeblaster Hires Erwin Castellanos to Lead Strategic Publisher Initiatives and Partnership Developments
NEW YORK, NY -- Feb. 8, 2005 -- Eyeblaster, the leader in rich media advertising delivery and management, today announced that Erwin Castellanos, formerly of Advertising.com, has been hired as Director of Business Development.
Castellanos will focus on sales initiatives and relationships, identify strategic opportunities with the company’s largest publisher clients, and aggressively develop programs and processes to enhance the company’s short and long term revenue streams.
“Erwin possesses the keen ability to aid current and prospective clients to see Eyeblaster as a valued marketing partner, rather than a simple technology vendor,” said Doug McFarland, the company’s General Manager. “He brings experience in negotiating with large publishers and in creating exciting and powerful marketing programs for their advertisers.”
Prior to joining Eyeblaster, Castellanos was the Northeast Account Director at Advertising.com, where he led a team of account executives in the fastest growing region for the network. He had previously been a Senior Account Executive in Advertising.com’s Baltimore office, as well as a Media Buyer and International Media Planner. Additionally, Castellanos negotiated and placed spot broadcast media as a Media Buyer in Omnicom’s SpotPlus/TLP in Dallas, Texas.
Castellano will report to Fred Tietze, Eyeblaster’s recently announced VP of Sales and Business Development in the company’s New York City headquarters.
Eyeblaster is the global leader in rich media ad technology and the provider of the Eyeblaster Rich Media Platform. Eyeblaster provides online advertisers and publishers with the first single technology solution to create, deliver, and manage all rich media formats through one online administrative platform. The Eyeblaster platform is the only product that gives the user 100% control without relying on a ’middleman vendor’ anywhere in the campaign process. Eyeblaster, Inc. was founded in 1999 and is headquartered in New York, with offices in Los Angeles, Chicago, San Francisco, Detroit, London, Barcelona, Hamburg, Tokyo, Sao Paolo and Sydney, with product development facilities in Israel. Learn more at www.eyeblaster.com.
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