Kellogg Company Teams with Target Chip Ganassi Racing for 2011 IZOD IndyCar Series Season
Reigning Series Champion and Indianapolis 500 Winner Franchitti to Drive Kellogg’s Car in Two Races
INDIANAPOLIS - Target Chip Ganassi Racing (TCGR) announced that it has partnered with Kellogg Company – the world’s leading producer of cereal and a leading producer of convenience foods – to become a primary sponsor on the No. 10 Indy car driven by three-time and reigning IZOD IndyCar Series Champion and two-time and reigning Indianapolis 500 Winner Dario Franchitti in the IZOD IndyCar Series.
Franchitti will pilot the No. 10 Kellogg’s Honda Dallara for TCGR in Round 4 in Brazil for the Itaipava Sao Paulo Indy 300 presented by Nestle (May 1 on VERSUS), and Round 14 on the Streets of Baltimore for the Baltimore Grand Prix (September 4 on VERSUS),
Visit kelloggsracing.com to find more details about the Kellogg’s Racing program.
Notes of Interest:
Franchitti on Top of His Game: Since joining TCGR in 2009, Franchitti has delivered back-to-back IZOD IndyCar Series titles, including nine wins and the 2010 Indianapolis 500. Franchitti’s 2010 championship season marked his third consecutive championship in the series, as he spent the 2008 season in NASCAR. He is one of only five drivers to win the Indianapolis 500 and the series title in the same season more than once. He started out the 2011 season last weekend with a win at the Grand Prix of St. Petersburg, putting him in a tie for 10th all-time on the Indy car wins list with 27.
About Dario: The Scotland native has 216 starts under his belt between the CART and IZOD IndyCar Series resulting in 27 wins, 25 poles, 95 top-five and 135 top-10 finishes (1997-2010). He is the winningest driver in U.S. open-wheel history from Great Britain.
Team of the Year: RACER Magazine recently named Chip Ganassi Racing the 2010 ‘Team of the Year’ for their record-breaking season. Ganassi’s teams claimed 19 victories across all three major motorsports series which they complete.
Melissa Pawlowicz, Sr. Director, Consumer Promotions: “Kellogg Company has been involved with motorsports on a number of levels through the years, but this is our first foray into an IZOD IndyCar Series program. Dario is a tremendous talent and we look forward to him and the team representing us on and off the track in 2011. We’re excited about what the Ganassi organization offers and look forward to continuing the momentum we’ve seen with INDYCAR recently.”
Steve Lauletta, President, Chip Ganassi Racing Teams, Inc.: “We are very happy to begin this new relationship with the Kellogg Company on our IndyCar program. I think it says a lot about our team when companies like Kellogg’s are interested in leveraging a sponsorship to help grow their business. We collectively feel the partnership will help them drive awareness of their brand with the huge number of race fans who are watching our cars each week.”
About Kellogg Company
For more than 100 years, consumers have counted on Kellogg for great-tasting, high-quality and nutritious foods. Kellogg Company, with 2010 sales of more than $12 billion, is the world’s leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. Kellogg Company’s beloved brands, which are manufactured in 18 countries and marketed in more than 180 countries, include Kellogg’s®, Keebler®, Pop-Tarts®, Eggo®, Cheez-It®, All-Bran®, Mini-Wheats®, Nutri-Grain®, Rice Krispies®, Special K®, Chips Deluxe®, Famous Amos®, Sandies®, Austin®, Club®, Murray®, Kashi®, Bear Naked®, Morningstar Farm®, Gardenburger® and Stretch Island®.
For more information on Kellogg Company, including our corporate responsibility initiatives, visit www.kelloggcompany.com.
About Chip Ganassi Racing Teams, Inc.
Chip Ganassi created his own one-car IndyCar team in 1990 and established a partnership with sponsor, Target. Today, Chip Ganassi Racing Teams includes two entries in the NASCAR Sprint Cup Series, four in the IZOD IndyCar Series and one Daytona Prototype in the GRAND-AM Rolex Sports Cars Series. Overall his teams have 12 championships and 137 victories, including three Indianapolis 500s, a Daytona 500, a Brickyard 400 and four Rolex 24 At Daytonas. Ganassi boasts state-of-the-art race shop facilities in Indianapolis and Brownsburg, Ind. and Concord, N.C., with a corporate office in Pittsburgh, Penn. For more information log onto chipganassiracing.com
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