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Maxtor Launches Consumer Product Portal


New Site Extends the Simplicity of the Maxtor OneTouch™ Experience onto the Web

MILPITAS, Calif., May 2, 2006 – In line with a long history of success in meeting the needs of consumers through simple, elegant and intuitive solutions, storage innovator Maxtor Corporation (NYSE: MXO) announced today that it has launched a new website to embrace consumers and their growing needs for reliable storage solutions. The site,, aims to make external storage and backup options simple, straightforward and understandable for users.

Whether individuals are seeking an external storage solution to back up important documents, to quickly store, access or stream digital content, or to carry their photos or music with them, the new site provides a wealth of knowledge to help make purchase decisions easier. With the help of creative consulting firm frog design inc., the site is uniquely designed for consumers, home business entrepreneurs, small business owners and creative professionals to easily find, understand, compare and purchase a storage and backup solution appropriate for their digital lifestyle.

“We pride ourselves on identifying with consumers’ needs, speaking in a language they understand, and offering them products that simplify their lives, improve their efficiency, make them better organized and protect their valuable data,” said Stacey Lund, vice president of marketing, Maxtor’s Branded Products Group. "Now we’ve extended that voice to the web.

“We’re continually expanding and evolving how we reach our customers,” continued Lund. “Whether it’s through our website, retail packaging, point of purchase materials or integrated marketing campaigns, we continue to educate, promote a unified look and feel, and offer solutions that help consumers easily store, protect, organize and share their digital lives. We push technology into the background and talk about what’s meaningful, because what’s on your hard drive is your life: your photos, your home videos, your kid’s school assignments, your work, your music. And helping you protect that digital life is a passion for us.”

“Every aspect of a user’s interaction with Maxtor’s family of consumer products needs to communicate Maxtor’s dedication to quality and its commitment to providing a simple, elegant and intuitive user experience across all touch points of the Maxtor brand,” said Doreen Lorenzo, COO of frog design, inc. “The physical product design was just a starting point. From packaging to creating a new expression of the Maxtor brand through the launch of, we’ve truly become an integrated partner in helping Maxtor differentiate itself in the storage solutions retail marketplace.”

In addition to highlighting the company’s award-winning network storage and backup solutions, the new consumer portal provides information such as user case scenarios, upgrades, product news and awards, and troubleshooting tips.

Maxtor’s line of external storage and backup solutions are designed with the consumer in mind, incorporating features that make storing, protecting, organizing and sharing digital content simple and easy. From centralized storage for home or small business networks, to data portability and protection in a small pocket-sized external storage solution, Maxtor helps users bring their digital content to life.

For more information about Maxtor’s award-winning family of external storage and backup solutions, or to choose a solution that’s right for you, please visit

About Maxtor

Maxtor Corporation ( is one of the world’s leading suppliers of hard disk drives and consumer storage solutions. The company has an expansive line of storage products for desktop computers, storage systems, high-performance Intel-based servers, and consumer electronics. Maxtor has a reputation as a proven market leader, built by consistently providing high-quality products, services and support for its customers. Maxtor and its products can be found at or by calling toll-free (800) 2-MAXTOR. Maxtor is traded on the New York Stock Exchange under the symbol MXO.

Note: Maxtor and the Maxtor stylized logo are registered trademarks, and Maxtor OneTouch and Maxtor Shared Storage are a trademarks of Maxtor Corporation. All other trademarks are properties of their respective owners. The Maxtor OneTouch is an element of a user’s overall backup solution and protection plan. For purposes of measuring disk drive storage capacity, one gigabyte (GB) represents one billion bytes.

This announcement relating to Maxtor may contain forward-looking statements concerning future technology, products incorporating that technology, and Maxtor’s execution. These statements are based on current expectations and are subject to risks and uncertainties which could materially affect the company’s results, including, but not limited to, market demand for hard disk drives and network storage, integration of the company’s products with products produced by others, the company’s ability to execute future production ramps and utilize manufacturing assets efficiently, pricing, competition, and the significant uncertainty of market acceptance of new products and technologies, and the growth and implementation of home networking. These and other risk factors are contained in documents that the company files with the SEC, including the Form 10K for fiscal 2005. Maxtor is under no obligation to, and expressly disclaims any responsibility to update or alter, its forward-looking statements, whether as a result of new information, future events or otherwise.


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