Velocity7 Named as Webby Honoree
New York, NY, April 2006-– Velocity7 is an official Honoree for the 10th Annual Webby Awards for its work on www.airstream.com. Arguably the most significant web recognition, less than 20% of Webby entries are honored. The New York Times suggests the Webbys are: “The Oscars of the Internet.” Being selected as an Official Webby Award Honoree is a notable achievement.
www.airstream.com serves as a vital hub for product information, news and communications. Demonstrating lifestyle marketing with specific channels for die-hard enthusiasts, new Airstreamers, and a dealership network—airstream.com sets a distinct visual tone while delivering audience-specific content. E-Commerce, CRM components and a press center make airstream.com a robust web experience.
“Velocity7’s work has transformed the Airstream brand into a vibrant and relevant consumer experience by creating an internet destination that is both entertaining and informative. With over 80% of all new Airstream buyers researching their purchase online before buying, having a world class website has made a huge difference in Airstream sales.” Tim Champ, Director of Marketing & Brand Development, Airstream, Inc.
Produced by Robert Trent, the V7 team integrates multi-level functionality into each element of the website by tuning messaging and graphical treatment to individual customer profiles. “V7 has a high percentage of Airstream owners on staff. Part of our success with Airstream.com is that the line between customer and consumer is blurred—we have a passion for the product and culture in a very unique way.”
Velocity7 is a full service communication firm located in Nevada City, California. Services include web development, branding, print design, public relations, online community, and e-commerce development. Call 530.470.9292 or visit www.velocity7.com to learn more or discuss your next project.
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