Halfords.com Scoops Two Hitwise Awards
Halfords, the UK’s leading retailer of bikes, car parts, accessories and camping equipment, has scooped two top awards for its website Halfords.com.
The retailer was ranked first and second in two categories of the prestigious Hitwise UK Online Performance Awards, based on market share of visits across all UK websites during 2010.
Halfords received the Hitwise Number 1 Award for Shopping and Classifieds in the Sport and Fitness industry section and a Number 2 Award for Shopping and Classifieds in the automotive industry section.
Halfords Channel Development Manager Jon Asbury said: “We are delighted to have picked up two of these influential awards this year, retaining our top spot in the sport and fitness industry section for the second year running.
“At Halfords, we pride ourselves on going the extra mile for our customers. We offer an unrivalled range of value for money products, an exceptional on line shopping experience, and six ways to shop with Halfords – Halfords.com, Halfords.mobile, home delivery, Reserve & Collect, Free Delivery to store services and of course, in store.”
Hitwise UK General Manager Daniel King said, “Receiving a Hitwise UK Online Performance Award acknowledges that Halfords is amongst the most popular websites visited by UK Internet users, signifying the strength of their online marketing.”
The Experian Hitwise online awards recognise websites from over 60 industries that are leaders in their field and bring with it the benefit of using the Hitwise Number 1 Award shield.
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The Group is the UK’s leading retailer of automotive, leisure and cycling products and through Nationwide Autocentres is also the UK’s leading independent car servicing and repair operator.
Halfords employs approximately 11,000 staff and sells over 12,000 different product lines with significant ranges in car parts, cycles, in-car technology, child seats, roof boxes, outdoor leisure and camping equipment. Halfords own brands include the in-store Bikehut department, for cycles and cycling accessories, Apollo and Carrera cycles and exclusive UK distribution rights of the premium ranged Boardman cycles and accessories. In outdoor leisure, we sell a premium range of camping equipment, branded URBAN Escape. Halfords offers customers expert advice and a fitting service called “wefit” for car parts, child seats, satellite navigation and in-car entertainment systems, and a “werepair” service for cycles
Halfords customers shop at 462 stores in the UK and ROI and at Halfords.com for direct home delivery or pick-up at their local store. Nationwide Autocentres operates from 227 sites nationally and offers motorists dealership quality MOTs, repairs and car servicing at more affordable prices.
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