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UK Awaits the Google ‘Farmer Update’


Google has recently changed the algorithm which determines the ranking of web pages. Website owners globally have cause for concern over the effects these changes will have on their websites’ visibility. These changes took effect on February 24th in the US and will filter to the UK in due course.

Whilst having an unfavourable outcome on some webpage rankings, Bird and Co clients can rest assured that their online presence will be unaffected. With high quality web pages, their websites will gain from the fact that legitimate search engine optimisation (SEO) methods have been utilised to achieve the best results.

The updated algorithm is set on a page-level basis, meaning every page of a website should contain unique, authoritative, high quality content in order for the website not to suffer. Gone are the days where web pages could be stuffed with keywords to boost their ranking. Bird and Co websites are built with SEO in mind and so they already meet the new criteria. Other website designers and website owners will be forced to follow suit to ensure Google recognises their sites.

Online Marketing Manager Paul Ajao, of Bird and Co comments “It’s our standard practice to employ good SEO tactics when developing websites. This is what enables Google and other search engines to determine the quality and subject matter of a website. The Google Farmer Update is a welcomed change which will remove low quality websites from Google’s search results.”

Google remains the most popular search engine. To maintain this position it seems the update was long overdue as so called ‘content farms’ and poor quality sites were commonly being ranked on the first page. The full effect of the Google Farmer Update will not be apparent until it is rolled out across the UK.


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 Bird and Co
 Google Farmer Update

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