American Airlines AAdvantage Program Turns 25 By Giving Away Up To 42 Million Miles To Customers
Also Launches “25 Deals In 25 Days” Promotion Starting With a Mileage Award Discount Offer to Members Worldwide
FORT WORTH, Texas – American Airlines through its AAdvantage ® Travel Awards program – the airline industry’s first and most popular frequent flyer program – turns 25 years old today by kicking off a month-long celebration and giving away up to 42 million miles to customers on select “Celebration Flights” across the United States.
A total of up to 1,700 passengers, on nine American Airlines flights and one American Eagle flight, will receive 25,000 AAdvantage miles each – enough for an Economy Class round-trip, award ticket within the continental U.S., Alaska and Canada.* With MasterCard International as the official sponsor of the Celebration Flights, the lucky passengers will be notified through a surprise announcement in the gate area approximately 30 minutes prior to departure.
In addition to the multi-million mile giveaway, American is launching an innovative “25 Deals in 25 Days” promotion. Starting today, and every day through May 25, existing AAdvantage members and customers who sign up to be members can participate in new and unique bonus mile offers and incredible sweepstakes with prizes that will appeal to many members. In fact, American is kicking off the promotion by taking 25 percent off the miles required for select MileSAAver SM awards . This special promotion is valid for award travel booked and ticketed between May 1 and May 31, 2006, for travel from Aug. 22, 2006, to Nov. 8, 2006. For details on the deal each day, visit www.AAdvantage25.com or www.aa.com/25.
“25 Deals in 25 Days” Promotion – Day One Special*
25 Percent Off Select MileSAAver SM Awards
The chart below shows the reduced number of miles required to claim a sample of select MileSAAver flight awards as a result of the May 1 special in the “25 Deals in 25 Days” promotion:
Destination | Economy Regular Miles Needed | Economy Reduced Mileage Special
Wholly within the Continental U.S., Alaska and Canada | 25,000 | 18,750
Between the Caribbean including the Bahamas and Bermuda, the Continental U.S., Alaska, Canada and Mexico | 30,000 | 22,500
Between the Continental U.S., Alaska, Canada, Mexico, the Caribbean including the Bahamas and Bermuda and Hawaii | 35,000 | 26,250
“The 25 Deals in 25 Days promotion is designed so the total membership can participate and celebrate with us,” said Kurt Stache, American’s President of AAdvantage Marketing Programs. “With more than 50 million members and membership growing every day, the AAdvantage program continues to thrive because the focus is on keeping the program valuable and relevant to our members.”
Stache further commented that the innovative concept of offering every member the opportunity for award travel at a reduced level was American’s way of thanking its members for their business. “The 25-day promotion, which features a different AAdvantage partner every day, also allows our AAdvantage partners to reward our members for their loyalty,” said Stache.
“For 25 years, the AAdvantage program has been one of the cornerstones of our relationship with customers,” said Dan Garton, American’s Executive Vice President of Marketing. “We’re very appreciative of our customers’ business, and this is a great way to show it.”
From the very beginning in 1981, customers embraced the AAdvantage program. Garton noted that the AAdvantage program is the most successful marketing effort in American’s 80-year history. The AAdvantage program also enjoys independent, third-party recognition and validation. In October 2005, Consumer Reports magazine rated the AAdvantage program the best frequent-flyer program for coach award seat availability without paying extra miles for travel within the continental U.S. and to Hawaii.
“We are proud to sponsor these Celebration Flights to thank the members of the AAdvantage Travel Award program, and to honor how innovative American Airlines has been in rewarding their loyal customers for the past 25 years" said Heather Carroll, Director of Travel & Entertainment Industries Acceptance at MasterCard International.
For more information about the AAdvantage program or to enroll in the program, visit www.aa.com/aadvantage.
*Terms and Conditions
Standard AAdvantage award travel terms and conditions apply. Any taxes and fees associated with award travel are the responsibility of the passenger and/or the AAdvantage member. No registration is required. Seats for award travel are subject to capacity controls and may not be available on all flights. Discounted award special only applies to travel booked and ticketed between May 1, 2006, and May 31, 2006, within the geographic areas noted above. The 25 percent mileage discount is not retroactive to bookings made/ticketed prior to May 1, 2006, and cannot be combined with any other discounts or special offers. Travel must be completed between Aug. 22, 2006, and Nov. 8, 2006. Offer applies only to travel on flights marketed and operated by American Airlines, American Eagle or the AmericanConnection ® airlines. Award travel reservations can be made through AA.com or via AAdvantage Reservations at 1-800-882-8880 (a $15 USD service fee applies to award travel booked through AAdvantage Reservations).
About the AAdvantage Travel Awards Program
Throughout 2006, American Airlines is celebrating the 25 th anniversary of the AAdvantage ® program – the world’s first frequent flyer program. The program launched in 1981, and is now the largest travel awards program with more than 50 million members. Members can earn miles with more than 1,000 participating companies, including airlines, hotels, car rental companies, financial-service providers and retailers. Members can also earn miles with one of more than 95 affinity card products in over 40 markets around the globe. In 2005, members redeemed approximately 145 billion miles to claim in excess of 4.5 million awards to over 800 AAdvantage award destinations worldwide. For more information and a listing of AAdvantage program participating companies, visit www.aa.com/aadvantage.
About American Airlines
American Airlines is the world’s largest airline. American, American Eagle and the AmericanConnection ® airlines serve 250 cities in over 40 countries with more than 3,900 daily flights. The combined network fleet numbers more than 1,000 aircraft. American’s award-winning Web site, AA.com, provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld ® Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve more than 600 destinations in over 135 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, the AmericanConnection ® airlines, AA.com and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)
AAdvantage Fun Facts
* The top five AAdvantage awards claimed in 2005 were:
o Domestic Economy Class Award – 25,000 miles
o Magazines for Miles
o Domestic First/Business Class Award
o Caribbean Economy Class Award
o Domestic One-way Upgrade from Discount Economy Fare
* There are 50 million AAdvantage members. That figure represents:
o 76.2 times the population of Austin, Texas
o 83.3 times the population of Boston
o 17.9 times the population of Chicago
o 14.2 times the population of the Dallas/Fort Worth Metroplex
o 5 times the population of Los Angeles County, Calif.
o 21.4 times the population of Miami-Dade County
o 6.25 times the population of New York City
o 91.9 times the population of Raleigh/Durham, N.C.
o 67.9 times the population of San Francisco
o 88.7 times the population of Washington, D.C.
* The AAdvantage program has grown 16,567 percent since it launched in 1981.
* The AAdvantage program began with fewer than 300,000 members: That is nearly the population of Fort Worth, Texas the year the AAdvantage program launched. This amount also represents the following from the same year:
o 1/5 the population of Miami.
o Nearly two times the population of Springfield, Ill.
o More than half the population of Albany, N.Y.
o 1/3 the population of Sacramento, Calif.
* American Airlines awarded 145 billion miles to AAdvantage members in 2005. That’s 788 round trips to the sun and back (92 million miles).
* The number of Admirals Club members who used miles to purchase memberships is 20 times the world population growth rate, which is the average annual percent change in the population.
* AAdvantage members donated more than 100 million miles to the Disaster Relief Fund: That could send 4,000 people on a trip around the entire Earth (at the equator).
* The AAdvantage membership card, if lined up one after another, would stretch from New Delhi, India, to Manhattan 1,847 times.
o To Los Angeles 1,687 times.
o To Fort Worth 1,649 times.
o To Chicago 1,804 times.
o To Miami 1,606 times.
* The AAdvantage membership card weighs 2/10 of an ounce. The weight of all 50 million AAdvantage members’ cards is equivalent to the weight of nearly 200 automobiles.
* AAdvantage members view their account activity on AA.com an average of 4.5 million times per month. That is 37 times the number of licensed commercial pilots in the world.
Editor’s Note: Fact Sheet on the AAdvantage Program attached and Podcasts available at www.AAdvantage25.com.
Note: This press release was accurate at the date of issuance. However, information contained in the release may have changed.
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