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Hotter Comfort Concept launches Royal Shoe


Hotter Comfort Concept, Britain’s biggest shoe maker, has launched a limited edition Royal Shoe to celebrate the wedding of Prince William and Catherine Middleton in April 2011.

Only 1,400 pairs of the British made Royal Shoe will be made in Hotter Comfort Concept’s Lancashire factory, each pair featuring ’Comfort Concept’ extras, including soft leather uppers, smooth internal seams and shock absorbing soles.

Designers at Hotter Comfort Concept have given their best selling ladies loafer ’Etna’ a patriotic makeover with a red, white and blue nautical colour palette, embossed Union Jack flag on the tongue and a spare pair of decorative Union Jack insoles. The shoes also come complete with a themed keepsake shoe box and are available in sizes 3 to 9 with some half sizes and some extra wide sizes also available.

Product designer at Hotter Comfort Concept, Paul Sayers said: "This is a great opportunity to celebrate a very British occasion; we wanted to create something completely unique for our customers and every pair of our Royal Shoes comes with a certificate of authentication.

“We have taken all of the great comfort qualities that make our shoes so fabulous to wear and mixed them with a vibrant representation of our country’s colours to produce a stylish, comfortable and very patriotic British made shoe.”

The limited edition Royal Shoe will go on sale in March 2011 through the Hotter Comfort Concept shoes website, call centre, in the twelve Hotter Comfort Concept stores and through 200 independent retailers.

About Hotter Comfort Concept:
The company, which was established in 1959, has invested £6million in the past six years and now has one of the most successful production facilities anywhere in the world. The ’Comfort Concept’ in every pair includes features such as smooth internal seams; removable insoles; soft leather uppers and soft padding. The 1.3 million pairs of shoes designed and made in Hotter Comfort Concept’s UK factory each year have shock absorbing soles which contain millions of air bubbles that make the shoes incredibly light and give a feeling of walking on air.

Hotter Comfort Concept shoes are sold direct to customers via its 100 seater call centre; online shop, 12 Hotter Comfort Concept stores across the UK and through 200 independent retailers.

For further PR information, please contact:
Melanie Killilea
PR Manger
Hotter Comfort Concept Shoes
2 Peel Road
01695 712720


 Hotter Comfort Concept
 Royal Shoe
 Extra wide
 Ladies loafer

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