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Heineken increases maximum value of share repurchasing programme related to the acquisition of FEMSA beer businesses


Amsterdam - Heineken N.V. announced today that in connection with the acquisition of FEMSA Cerveza that was completed on 30 April 2010, it has increased the maximum value of the third phase of its existing share buyback programme from €150 million to €300 million. This third phase of the programme, covering the period 18 November 2010 up to and including 16 June 2011, was announced on 17 November 2010.

These shares are intended to be delivered to Fómento Económico Mexicano, S.A.B. de C.V. (“FEMSA”) or a FEMSA group company under the terms of the Allotted Share Delivery Instrument (the “ASDI”) concluded between Heineken N.V. and FEMSA. The ASDI sets forth the terms under which Heineken N.V. will deliver approximately 29 million allotted Heineken N.V. shares to FEMSA. The third phase of the share repurchase programme is being executed in line with the authorisation given by the General Meeting of Shareholders.

Heineken posts the progress made in the execution of the programme on its website on a weekly basis


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