npower launches Climate Cops SOS with Ben Fogle

npower has launched the annual Climate Cops SOS campaign, to reward kids for improving their local environment

The campaign is an annual competition for school kids to prove their eco credentials by running a project to help the environment in their local area. As a reward, npower will give the most deserving [c1]kids the chance to spend time with Ben Fogle at a weeklong residential Green Course run by The Outward Bound Trust at one of their centres in the Lake District.

As Ben Fogle is helping launch the campaign he recently performed a ’jog-and-dip’, which is a fully clothed lake diving initiation that winners of npower’s Climate Cops SOS campaign will face later this year.

As well as the ’jog-and-dip’ Ben Fogle-style, the kids will embark on a range of adventurous activities, from fell walking to canoeing, giving them the chance to learn more about the great outdoors, live with minimum environmental impact and build their eco-consciousness at the same time.

Ben Fogle said: "It’s been such fun to experience what the winners of npower’s Climate Cops SOS will face when they first arrive at The Outward Bound Trust’s Ullswater centre – it really is throwing them in at the deep end.

“npower’s Climate Cops SOS gives young people the chance to make a real change in their community as well as taking part in a week of adventurous and challenging activities requiring their own energy and nothing more.”

Clare McDougall, npower’s head of education and community, added: "Each and every year we’re impressed and inspired by the innovative and imaginative ideas the nation’s ’greenagers’ come up with to improve the environment in their area.

“With past npower Climate Cops SOS teens making their school litter free or getting wasted food recycled, cleaning up local rivers or organising car share schemes; we’re expecting great things from 2011’s contenders and know we won’t be disappointed.”

’Greenagers’ can enter Climate Cops SOS by visiting npower’s Climate Cops website.

About npower:
npower is one of the UK’s largest electricity suppliers and has 6.6 million customer accounts across the UK.

npower has been awarded platinum status in Business in the Community’s CR Index and is one of twenty-nine companies to have achieved the CommunityMark since its launch. All CommunityMark achievers have been recognised for demonstrating excellence in their holistic and strategic approach to community investment.

npower is dedicated to helping UK businesses save energy consumption which helps them spend less money on their bills.  It aims to have a positive impact on the communities it serves, save energy and reduce its customers’ carbon footprint whilst always improving its service to its customers by providing cheap, green energy.

PR Contact:
Zoe Melarkey
npower
Oak House
1 Bridgewater Road
Worcester
WR4 9FP
0845 070 2807
www.npower.com

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