American Express and Flyertalk Join Together for "Top Flyer" Program
Program Gives Travelers a Unique Online Community to Demonstrate their Expertise and Receive Membership Rewards® Points from American Express
NEW YORK, ---
American Express today announced Top Flyer (www.flyertalk.com/topflyer) a new online community developed with FlyerTalk that rewards travelers for sharing their best travel tips and tricks. The program gives travelers the opportunity to receive 10,000 Membership Rewards bonus points from American Express (or a $50 American Express® Gift Card) each month between now and December 31, 2011.
“In today’s increasingly connected society, people are looking for ways to both learn and share their knowledge with people who share their common interests,” said Pepper Evans Roukas, Vice President, Digital Brand & Social Media Development, American Express. “Top Flyer provides travelers with an opportunity to be recognized for being in the know, something they already are, with a reward that is extremely attractive to them, Membership Rewards points.”
To be a part of the Top Flyer community, consumers can simply register with FlyerTalk and share their travel experiences and tips with the Top Flyer community by way of microblog-style posts, photos, news, and videos. Top Flyer members earn points every time one of their fellow community members ‘likes’ their post or comments. Each month, the 10 participating members with the most points receive 10,000 Membership Rewards bonus points (or a $50 American Express Gift Card) - and Top Flyer bragging rights.
“The relationship is a natural fit because FlyerTalk is a central hub online where leisure and business travelers come together, and American Express’ services meet the customized needs of these two groups of travelers as well,” said Brent Conver, Director of FlyerTalk.
The Membership Rewards program from American Express enables Cardmembers to realize the potential of more than a million rewards from over 500 brands including travel services and products - from flights and rental cars to hotels and vacation packages. Membership Rewards points are a social currency that help connect people to each other, to experiences and to the things they love.
American Express entered the travel agency business in 1915 and today operates one of the world’s largest travel agency networks in more than 140 countries worldwide. As a company long-recognized for its deep heritage in travel, American Express services business and leisure travelers alike with the goal of enhancing their travel experience and making it seamless. When booking through American Express Travel, eligible Cardmembers have access to exclusive programs and benefits like Pay with Points, Fine Hotels & Resorts and have the ability to click-in, walk-in or call-in to make their travel reservation.
About American Express
American Express is a global services company, providing customers with access to products, insights and experiences that enrich lives and build business success. Learn more at americanexpress.com
About Flyer Talk
FlyerTalk (www.flyertalk.com) is the legendary interactive online community dedicate to providing the inside scoop on all things travel. The site features discussions among travelers of all levels -- from vacation travelers to mileage junkies -- covering the most up-to-date travel information: frequent flier programs, making the most out of miles and points, general travel, airports, destination and dining information, and beyond.
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