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Shelly BMW Of Orange County Confirms, BMW Was Named One Of The Most Considered Brands By Drivers


March 14, 2011 –Buena Park, Calif., – Shelly BMW of Orange County in Buena Park confirms, Kelley Blue Book has named BMW as one of the Most-Considered Auto Brands for car buyers.
According to Kelley Blue Book, BMW has continued to maintain the top spot for consideration in 2010, and onto 2011.
“With exciting features offered in nearly every new-car segment, and an emphasis on forward-thinking technology, BMW will continue to entice drivers,” said Darren Richie, Shelly BMW’s General Manager. “The brand offers quality service and products, and we work hard to stay on top,” he said.
Kelley Blue Book found new-car shoppers continue to rank durability/reliability, fuel efficiency, driving comfort, driving performance and safety (respectively) as the top five importance factors while shopping for their next new vehicle (regardless of segment).
The Kelley Blue Book Market Intelligence Brand Watch Study was fielded to more than 3,200 in-market new-car shoppers on Kelley Blue Book’s  Brand Watch primarily tracks brand consideration, segment consideration, important consideration factors for new-car shoppers, and how brands perform on those important factors.  
For more information about BMW or the models mentioned, contact Shelly BMW. As one of the largest and fastest-growing BMW dealerships in the nation, Shelly BMW has served Southern California loyally for more than 15 years with some of the highest customer satisfaction ratings in the automotive industry. For more information about Shelly BMW or the 2010 BMW 7-Series, visit us today at 6750 Auto Center Drive in Buena Park or
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 Shelly BMW
 Buena Park BMW
 BMW of Orange County
 Kelley Blue Book
 Most Considered Brands

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