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Riverside Infiniti Confirms, Infiniti Will Sponsor "Round By Round Coaches vs Cancer" Bracket Game


March 14, 2011 – Riverside, Calif. – Riverside Infiniti is excited to confirm, Infiniti is sponsoring the all new “Round by Round Coaches vs. Cancer” bracket game and’s “Bracket Challenge”.
Fan participation will drive Infiniti’s donation of up to $500,000 to Coaches vs. Cancer, a collaboration between the American Cancer Society and the National Association of Basketball Coaches (NABC) that empowers coaches, their teams and communities to join the fight against cancer.
Registered fans at, make picks for each of the 67 match-ups throughout the Championship tournament, including the new First Four™ and the Men’s Final Four®.  Fans are encouraged to return to the bracket and select their picks throughout the total of six competition rounds.  
Participants will be eligible to win weekly prizes, including computer tablets and a grand prize of a trip for two to the 2012 NCAA Men’s Final Four in New Orleans.
“We are proud of the brand’s ability to drive attention to the inspiring work of Coaches vs. Cancer by engaging fans with the ’Round by Round Coaches vs. Cancer,” said Bernie Perri, Riverside Infiniti’s General Manager. “Together, both Infiniti and fans can make a difference in the fight against cancer.”
Infiniti is also the exclusive sponsor of’s “Bracket Challenge.”  The fan who can claim bracket dominance will win a true Infiniti luxury experience for four to the 2012 Men’s Final Four in New Orleans.  To promote these exclusive sponsorships and the all-new Infiniti M Hybrid, Infiniti will have a strong presence on NCAA March Madness® On Demand,, and  In addition, Infiniti will stage several premium homepage takeovers on AOL,, ESPN, SI, Yahoo Sports! and YouTube.
Riverside Infiniti’s helpful and knowledgeable sales staff, expert factory-trained technicians and state-of-the-art parts, and service department make Riverside Infiniti Infiniti/Nissan Inland Empire’s premier dealership. Visit Riverside Infiniti today at 3040 Adams Street in Riverside, Calif. or go to Don’t forget to become a fan of Riverside Infiniti on Facebook (, and become a follower of Riverside Infiniti on Twitter (
Riverside Infiniti is proud to serve the greater Riverside County area – including Riverside, Montclair, Tustin, Corona, San Bernardino, Corona, Mission Viejo, Moreno Valley, Rancho Cucamonga, Redlands, Temecula, Duarte, Palm Springs, Ontario and Chino.


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