AT&T Launches Mover’s Advantage Program New One-Stop Resource for People Changing Residences
New Online and Call Center Resources Help Movers Streamline Process -- and Help AT&T Earn ’First Call’ Advantage in the Market
San Antonio, Texas, May 1, 2006, With moving season kicking into high gear, AT&T Inc. (NYSE: T) today announced a new program that makes the company the strongest new one-stop resource for consumers as they plan and execute moving from one residence to another. More than 42 million Americans will likely change residence this year, and more than half will do so between the months of May and September. As summer moving season heats up this week, many consumers will begin breaking out the markers, packing tape, boxes and Internet tools.
Now, the new AT&T Mover’s Advantage program provides a one-stop resource for free online (www.att.com/move) or call center (1-800-MOVE-ATT) support for the entire moving experience — everything from transferring or establishing phone, Internet and entertainment services to connecting energy services, securing moving and storage services, sending change of address forms, finding moving tips, ordering a newspaper and much more.
The launch of the new single-source solution combines the best of separate moving initiatives created by both the former AT&T Corp. and SBC Communications Inc. into one, more robust and streamlined resource. The new resources also include new content and tools thanks to strategic relationships with companies like WhiteFence, that helps consumers compare and order essential home services quickly and easily.
According to U.S. Census Bureau data, more than 18 million households — or more than 42 million Americans— change homes every year. More than 51 percent of them are on the move from May through September. AT&T historical data echoes that trend. For example, in the 13-state legacy SBC service area, on average, almost 20 percent more new service connects and service transfers - representing millions of moves - were made during this same time frame in 2005 than during the rest of the year.
The new online moving resources are part of the company’s strategy to encourage new homeowners, who are usually primed to buy communications and entertainment services, to call AT&T. Research shows that consumers on the move are ripe to switch communications providers and to upgrade their services. In fact, half of new home buyers upgrade to more expensive entertainment packages and almost 70 percent buy broadband, compared to 38 percent nationwide.
“We want to alleviate the headaches of managing a move to a new house or apartment,” said Mikal Harn, Vice President, AT&T Consumer Marketing. “The AT&T Mover’s Advantage saves consumers time and money by helping them secure the most reliable and cost-effective bundles of communications and entertainment services. Plus, with a few more clicks, consumers can also secure other services such as energy services, newspaper delivery, insurance and banking - all from the same site - at any time of day or night.”
The company will support the Mover’s Advantage program with an extensive, multi-million-dollar promotional campaign focused during the prime moving season.
NEW OFFER HELPS MOVERS WITH HOME NETWORKS
New home owners are one of the prime targets for a recently launched service offer that helps consumers enjoy the digital lifestyle via a home network. Through June 30, new customers who order AT&T Yahoo!® High Speed Internet Pro service with an AT&T Wireless Gateway are eligible to receive free home networking setup services from a CompUSA® Techknowledgistsm or from other participating retailers’ technical support crews (taxes and other charges may apply). This offer is available via the moving call center (1-800-MOVE-ATT), as well as other AT&T call centers.
The home network set-up offer builds on the AT&T Support+ program, a 24-hour phone service available to residential and small-business customers which offers one-stop shop for technical support beyond high speed Internet service.
AT&T SMART MOVES PROGRAM HELPS BUILDERS, APARTMENT OWNERS
AT&T representatives also are working with property owners and managers across the country, who face frequent tenant moves. Through its AT&T Smart Moves program, the company provides not only a cost-effective “triple play” bundle of communications and entertainment services to residents in apartment complexes and condominiums, but also marketing support and services that ease the transition for both residents and property owners.
“Like consumers, these property owners, builders and developers also need tools to simplify the moving process,” said Maureen Weyel, executive director, AT&T Smart Moves. “We offer owners and developers a bundle of local, long-distance, high-speed Internet and home entertainment that they can make available to residents, plus we provide them with marketing and ordering support. In the end, we want to provide value to everyone involved in the move.”
In addition to this service support, AT&T offers a number of products that help customers stay in touch while they’re in transit, including Wi-Fi, voice mail, and other services.
About the New AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 54 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.TheNewATT.com.
AT&T Wi-Fism AT&T products and services are provided in specific geographic areas by subsidiaries and affiliates of AT&T Inc. AT&T Wi-Fism public wireless high-speed Internet access service is provided by AT&T Internet Services. Connections available at AT&T Wi-Fi Hot Spots and partnering locations. An 802.11 b/g enabled device is required for Wi-Fi access. Service not available in all areas. AT&T Internet Services reserves the right to suspend any connection. Offer and pricing subject to change without notice. Applicable taxes, assessments, roaming and other fees and charges are additional. AT&T Internet Services is not liable for any lack of security that may result from your use of the service on your device. Other restrictions apply.
High Speed: Requires registered AT&T Yahoo! High Speed Internet membership. Basic subscription is $1.99 monthly. Roaming locations not included, except participating McDonald’s® locations. Acceptance of AT&T Wi-Fi Terms and Conditions is required. If your High Speed Internet membership is cancelled, your AT&T Wi-Fi subscription will also be cancelled. Charges will appear on the AT&T Internet Services portion of your telephone bill. Taxes, additional fees and surcharges extra.
Wireless Home Network setup offer applies only to residential customers who purchase new AT&T Yahoo! High Speed Internet and an AT&T Wireless Gateway between 4/1/06 and 6/30/06. Customer is required to pay $99 for wireless network setup plus any applicable taxes. Customer will submit setup invoice/appointment confirmation and rebate form to receive rebate check. Amount of rebate check dependent on the speed of high-speed Internet service purchased. Express customers will receive a $50 rebate check. Pro and Elite customers will receive a $99 rebate check. Customer responsible for total charges in excess of the rebate check amount including taxes and/or additional services performed. AT&T is not liable for any claims, losses or damages associated with installation of promotional services provided by the technical service provider. This offer is non-transferable and available to qualifying AT&T Yahoo High Speed Internet customers only. Promotional setup services not available in some areas. Setup must be completed by 7/31/06. AT&T reserves the right to cancel this promotion at anytime.
AT&T products and services are provided in specific geographic areas by subsidiaries and affiliates of AT&T Inc. (East Legal Add) AT&T Yahoo! High Speed Internet is provided by AT&T Internet Services with customized content, services, and applications from Yahoo! Inc. Yahoo!, the Yahoo! logos and other product and service names are the trademarks and/or registered trademarks of Yahoo! Inc.
SBC, the SBC logo and other product names are trademarks of AT&T Knowledge Ventures and/or its affiliates. All other brand names may be trademarks or registered trademarks of their respective owners. © 2006 AT&T Knowledge Ventures. All rights reserved.
© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.
WhiteFence is the leading one-stop comparison shopping marketplace that helps consumers compare and order essential home services such as electricity, gas, phone, cable and satellite TV, high-speed Internet, change of address, newspapers, insurance and banking. WhiteFence’s proprietary transaction engine makes it easy for the millions of U.S. households that move annually, as well as all consumers just looking to switch services, to find the best deals and conveniently set up their home services in minutes.
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