Audi expecting best first quarter for deliveries
AUDI AG again achieved significant growth in all of its major markets during February. The Company sold around 91,450 cars worldwide – 20.6 percent more than during the same month last year. Sales figures for the year to February were 21.6 percent higher than during the same period in 2010. Audi increased its sales during the past month in the German market by 20.8 percent to 18,909 cars, and sales in China rose by 25.3 percent to 18,926 units. The brand again achieved significant growth in the United States, with sales climbing 24.7 percent to 7,753 cars.
“With around 186,850 vehicles delivered and a rise of 21.6 percent over the first two months, AUDI AG is on its way to achieving the most successful first quarter in its history in terms of sales,” said Peter Schwarzenbauer, Member of the Board of Management for Marketing and Sales at AUDI AG. “The continued growth in the United States is based on a solid foundation – and shows that we are strengthening our position in the premium market through increased sales particularly in the luxury class.”
In January and February, Audi sold 15,565 cars on the U.S. market, up 22.3 percent. In December, Audi successfully introduced the new A8 in the United States, and sold 811 units of this car in the first two months of this year – more than were sold of the previous version during all of 2010. Sales figures for the A6 rose even before introduction of the successor model from January to February by more than 17 percent to 1,188 units. Sales of the Q7 went up by around 79 percent to 1,498 units, primarily thanks to the new TDI clean diesel engine.
“Given the rising demand in the U.S. market for efficient diesel engines, we will introduce the Audi TDI clean diesel in both the A6 and the A8,” Schwarzenbauer said. “The proportion of our luxury class models already makes up 23 percent of our total volume in the United States – prior to the market launches last year it was around 13 percent.”
Audi increased sales in Europe during February by 17.5 percent to around 53,750 units, thanks to the A1 and the new A8 as well as growth in sales of the Audi TT sports car and the Audi Q7 SUV. Domestic demand also rose. Cumulatively, Audi has sold 32,290 units in Germany, or 18.3 percent more cars than during the same period last year, thanks to another strong rise of 20.8 percent in February.
On the Chinese market, the brand with the four rings continued its long-standing growth pattern: 41,122 deliveries to Chinese customers in the first two months of the year equals growth of 28.9 percent in comparison with the previous year; sales figures in February rose again by 25.3 percent to 18,926 units.
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