Chevrolet Offers Sneak Peek at New Colorado Show Truck
Midsize pickup to make its global debut at Bangkok Motor Show in Thailand
DETROIT - Chevrolet today offered a sneak peek at its Colorado show truck that will officially be unveiled prior to the 32nd Bangkok International Motor Show, which begins on March 25. The show truck offers a preview of the next-generation Colorado midsize pickup truck, which will build on Chevrolet’s strong truck DNA and a heritage of award-winning trucks.
Thailand was chosen as the site of the global debut because of the popularity of pickup trucks and the growing importance of the Thai market to Chevrolet. In 2010, the pickup truck segment alone accounted for 43% of vehicles sold in Thailand. The new Colorado will go on sale in Thailand later this year.
“Trucks play a key role in most Southeast Asian markets,” said Susan Docherty, vice president, GMIO Sales, Marketing and Aftersales. “Nowhere is this more evident than in Thailand, where trucks like the Colorado are ingrained in the local lifestyle. Thailand was a natural place to give the public a first glimpse of our all-new Colorado.”
More information on the truck will be revealed at the global premiere. The public can get their first look at the Chevrolet Colorado show truck at the Bangkok International Motor Show from March 25 – April 5, 2011.
Founded in Detroit in 1911, Chevrolet is celebrating its centennial. Last year, the brand had sales of about 4.25 million vehicles in more than 120 countries. Chevrolet provides consumers fuel-efficient, safe and reliable vehicles that deliver high quality, expressive design, spirited performance and value. The Chevrolet portfolio includes iconic performance cars such as Corvette and Camaro; dependable, long-lasting pickups and SUVs such as Silverado and Suburban; and award-winning passenger cars and crossovers such as Spark, Cruze, Malibu, Equinox and Traverse. Chevrolet also offers “gas-friendly to gas-free" solutions including Cruze Eco and Volt. More information regarding Chevrolet models can be found at www.chevrolet.com.
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