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Online Menís Fashion Stores Can Sell More With Video


itsNOTFORgirls (, an online menís fashion magazine, is set to help fashion stores increase exposure of their products through the use of video. The remarkable growth of video has given online shopping websites a whole new platform to market their products. A comparison of Dec-2010 vs Dec-2009 conducted by comscore showed the following stats:

- Average Daily Unique Viewers (Millions) increased by 31.6% from 67.3 to 88.6
- Viewing Sessions (Billions) increased from 5.1 to 5.8
- Videos per Viewer increased by 7.4%, from 187 to 201
- Hours per Viewer increased from 12.7 to 14.2

The message to online fashion stores is clear Ė users are consuming a lot more video.

Kieran Flanagan from itsNOTFORgirls said: ďAlthough our Youtube channel is only new, we have seen views of our video grow by 55% in the past 3 months, to over a quarter of a million views. We also have 100ís of comments and emails asking for advice on where to buy the product being modeled. 85% of those viewing our videos are male between the ages of 13 and 24, target market for a lot of fashion brands. Online fashion stores have a unique opportunity to put their products on show right in their prospects home.Ē

To help menís online clothing stores get started with their video marketing campaign, itsNOTFORgirls are running a limited offer that includes a branded video, blog post, community management and a lot more. To check out full details, visits the itsNOTFORgirls advertising page at:


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