Canon U.S.A. Will Be Official Sponsor Of Copa America Argentina 2011
LAKE SUCCESS, N.Y.,– Canon U.S.A., Inc., a leader in digital imaging, today announced the Company is proud to be a global sponsor of the upcoming Copa America Argentina 2011. This marks the first time that Canon will be an official sponsor for Latin America’s most prestigious soccer tournament. Organized by CONMEBOL1, this year’s tournament, taking place from July 1 - 24, 2011 at eight stadiums throughout Argentina, will be the 43rd edition of Copa America, the main international soccer tournament for national teams in South America.
Under the terms of the sponsorship agreement, Canon U.S.A. will be the official camera, lens, binocular, video camera, broadcast lens, printer, calculator, digital radiography system and office equipment for the tournament. This represents a major initiative into the South American marketplace as Canon aims to expand the Company’s presence in these rapidly growing markets. Also included in the sponsorship agreement, Canon will feature two on-field advertisement boards per match, a logo on all press conference backdrops and brand exposure in all official promotional materials and souvenir programs, among other items.
“As a premier provider of digital imaging equipment, Canon continuously seeks to leverage strategic avenues or high-profile events to help raise brand awareness and Copa America Argentina 2011 presents a unique opportunity to reach the fast-growing Latin American markets,” said Taro Maruyama, president, Canon Latin America. “Copa America is one of the longest-running and most prestigious tournaments in the world and we are excited to be a part of this important event and look forward to capturing all of the exhilarating moments through the imaging eye of Canon.”
“We are honored to welcome Canon as an official sponsor of Copa America Argentina 2011. Canon is one of the most prestigious companies and brands in the world and has a long history of supporting the beautiful game of soccer. We look forward to working closely with Canon to give the media and fans an opportunity to experience Copa America in new ways through Canon’s cutting-edge technology,” stated Aaron Davidson, vice president of sales and marketing of Traffic Sports, the commercial agency of Copa America.
Participating in this year’s tournament are teams from Argentina, Brazil, Bolivia, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, Venezuela and special guests Japan and Mexico.
About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked fourth overall in the U.S. in 2010†, with global revenues of more than US $45 billion and is listed as number six in the computer industry on Fortune Magazine’s World’s Most Admired Companies 2010 list. Canon U.S.A. is committed to the highest levels of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes. At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – “all people, regardless of race, religion or culture, harmoniously living and working together into the future” – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss.
About Copa America Argentina 2011™
Copa America, first played in 1916, is the oldest national team championship in the world and features three of the winningest teams in the history of soccer: Argentina, Brazil and Uruguay which amongst them have won 9 of 19 World Cups and 36 of 42 Copas America. The tournament was originally known as the South American National Team Championship and played during a longer period of time with home and away matches throughout the region. Traffic Sports, the commercial rights agency for Copa America, restructured the tournament in 1987 to be consistent with the World Cup and Euro formats in one host country during a several week period. Several of the greatest players in the history of soccer have displayed their talent at Copa America such as Argentines, Maradona and Di Stefano, Brazilians Pelé, and Garrincha, Urguguayan, Pedro Rocha, Paraguayan, Romerito, Chilean Figueroa and Colombian Rincon. The last Copa America, hosted by Venezuela in 2007, was broadcast to 188 countries and showcased Argentine Lionel Messi, and Brazilian, Robinho as rising international stars.
About Traffic Sports
Traffic Sports is one of the leading sports event and management companies in the world with its primary focus being soccer. Traffic Sports was founded in São Paulo, Brazil 30 years ago and continues to be headquartered there. Traffic has regional offices in Miami (Traffic Sports USA) and Lisbon, Portugal. Over the past three decades, Traffic has organized and/or commercialized most of the official international soccer events in the Americas including for example: Copa America (since 1987), Copa Libertadores, Copa Sudamericana, Gold Cup, CONMEBOL World Cup Qualifying, CONCACAF World Cup Qualifying and the FIFA Club World Championship 2000. In 2005 Traffic established its team, academy and player division which currently includes Miami FC (Member of the new North American Soccer League - NASL), Desportivo Brasil (Team and Academy located in the state of São Paulo, Brazil; Affiliated with Manchester United) and Estoril (Team is located in Portugal and currently plays in “Liga Vitalis”). Traffic Sports is part of the Traffic Group, a diverse group of companies specialized in sports and entertainment including Rede Globo affiliates in Brazil, a network of newspapers in Brazil (Bom Dia), a television production facility (TV7), a stadium management company (Traffic Arenas), a digital solutions company (M Traffic) and a music event company (Plan Music). For more information, visit www.trafficsports.com.
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