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Betfair Casino launches new television advertising campaign from 1st March 2011


Betfair Casino, the online casino division of Betfair Limited, the world’s leading betting exchange, recently launched a new UK television advertising campaign to promote its latest bonus offer. The new TV campaign went live on 1st March 2011 and will run until 30th March. The thirty-second long advert, which is primarily targeted at 18 to 34 year-old men, is currently screening on Channel 4 and Five at night after 10.30pm.

The new campaign is supporting Betfair Casino’s latest promotion, which offers new customers who create an account on the site between 1st March and 30th March 2011 a free £20 No Deposit Bonus. This bonus means that customers do not need to add funds to their accounts immediately and can instead start playing straight away.

The Betfair Casino site re-launched at the beginning of 2011 with a new downloadable online casino application and a varied selection of over 150 games. Its last television advertising campaign ran in 2008.

Richard Bloch, International PR Manager at Betfair said, “Betfair Casino is excited to be back on UK TV with its latest advert. This integrated six figure campaign will highlight our award winning product as well a unique sign up bonus which we hope our UK customers will enjoy”.

Betfair Casino hosts a variety of popular casino-style games and is proud to offer customers the lowest overall margins in the industry, as tested and approved by Gaming Associates, an independent testing facility accredited by a number of gaming jurisdictions around the world. Amongst the most popular games are card games such as blackjack, table games including roulette and craps and slot games, with branded titles like The Incredible Hulk, Iron Man and X-Men.

Betfair Casino also includes Betfair’s Zero Lounge, where there is no house edge and players have an equal chance of winning or losing, leading to better payouts for players and more exciting action on the gaming table. First introduced in 2006, Zero Lounge now includes three popular online games, Zero Baccarat, Zero Blackjack and Zero Jacks or Better.

Betfair anticipates that the Free £20 No Deposit Bonus television campaign will result in over 2.6 million additional impacts amongst men in the target 18-34 age range with 710,000 impacts on Channel 4 and a further 1.93 million on Five. The promotion runs concurrently with the television adverts from 1st March to 30th March 2011 at


About Betfair:
Betfair is the world’s largest betting exchange. Since its foundation by Andrew Black and Ed Wray in 1999, the company has grown from internet start-up to market and industry leader. Betfair is based in Hammersmith in West London, England and holds betting licenses in the UK, USA, Malta and Italy, and in Australia through a joint venture.

The Betfair Casino site offers customers a range of card, table, arcade and slot games in an online casino environment through browser-based Flash applications or a free downloadable client. Popular games include Betfair Roulette, Betfair Slots and Betfair Blackjack.


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