Freewaters Footwear Gives New Life To The Sandal
Freewaters launches 2011 sandal collection along with humanitarian initiative ProjectFreewaters.org
March 3, 2011—Design, Style, Innovation and Dedication are just a few words that describe Freewaters newly launched sandal collection that is hitting stores now. Freewaters sandals are not only a superior sandal that change the way we look at fit, function and comfort but also a platform for bringing safe drinking water around the world with ProjectFreewaters.org. With every pair of Freewaters sold they will provide clean drinking water for one individual for one entire year.
“We believe access to clean water is a basic human right. With over 3,300,000 people dying every year from dirty water and a lack of proper hygiene, we felt compelled to get involved—and what better way then through creating great sandals,” says Brand Director Eli Marmar.
ProjectFreewaters.org is the brand’s initiative dedicated to providing communities in need access to clean drinking water. Project #1 is the creation of a fresh water well in Dago, Kenya. Dago and the surrounding areas in Kenya have had some of the highest rates of water borne diseases and HIV/AIDS in Sub-Saharan Africa. In the near future, ProjectFreewaters.org intends to launch on-the-ground projects in other developing countries and where Freewaters are sold including in the U.S., United Kingdom and Europe.
Founders Martin Kim and Eli Marmar are two industrial designers who previously designed snowboard boots and wetsuits respectively. Integrating patented technical features and progressive green materials, the performance and styling of each pair of sandals is just as important as the clean water ethos. “Our approach aesthetically is very clean and sophisticated so as not to be pigeon holed to beach or surf culture,” says Marmar. “Freewaters are styled with fresh streetwear inspired designs for men and women who are looking for FITPERFECT engineering and progressive fashion.”
A full range of men’s and women’s Freewaters footwear is now available in finer retailers nationwide, in the UK and Ireland and at www.freewaters.com.
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- Azione PR
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