Shelly BMW Of Orange County Confirms, BMW Announces New Sub-Brand: BMW i
March 1, 2011 – Buena Park, Calif., – Shelly BMW of Orange County in Buena Park announces, BMW will launch a new sub-brand the BMW i in 2013.
The all-new BMW i stands for sustainable vehicles and mobility solutions. The brand will launch two models, the BMW i3 and BMW i8 in 2013.
“BMW will offer drivers new inspiring designs, and an entirely new concept of premium vehicles through the BMW i,” said Darren Richie, Shelly BMW’s General Manager.
The BMW i brand comprises vehicles and services developed since 2007 as part of project i, a BMW Group think tank exploring sustainable mobility solutions. It is the BMW Group’s response to changing customer needs, including increasing demand for alternative drive trains, such as electric drive systems and hybrids.
The BMW i3– previously known as the Megacity Vehicle – will be the BMW Group’s first series-produced car for urban areas to be driven by electric power alone. The BMW i8, meanwhile, is based on the BMW Vision EfficientDynamics concept study. Its plug-in hybrid drive blends the sporting ability of a high-performance machine with the fuel consumption and emissions of a small car.
In addition to services developed in-house, the BMW Group is pursuing collaborations with partner companies and exploring strategic capital investments in providers of mobility services. To this end, the venture capital company BMW i Ventures has the goal to expand the range of products and services offered by BMW i in the long term by taking stakes in highly innovative service providers.
As one of the largest and fastest-growing BMW dealerships in the nation, Shelly BMW has served Southern California loyally for more than 15 years with some of the highest customer satisfaction ratings in the automotive industry. For more information about Shelly BMW or the 2010 BMW 7-Series, visit us today at 6750 Auto Center Drive in Buena Park or shellybmw.com.
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