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Epsilon Presents 2011 Top Five Social & Email Integration Trends


Lunch-n-Learn Series Showcases Best Practices and Case Studies to Improve Email and Social Media Marketing Strategies

Dallas, Texas - Epsilon today announced the March 1st kickoff of an eight city Lunch-n-Learn Series US tour on the topic of Social and Email Integration Trends. The first session will take place in Minneapolis.

Epsilon’s experts will distill deep insights on how to leverage social media and email to gain an edge over competitors. With more marketers implementing campaigns utilizing these channels, it is critical that they find the right balance to increase audience reach, drive ROI and offer greater customer engagement.

According to Kevin Mabley, Senior Vice President, Strategic & Analytic Consulting at Epsilon, “A lot of marketers are buzzing about social media and how they can leverage the channel in conjunction with their existing email program assets to generate richer brand experiences with their customers. Yet, they continue to struggle with the best way to execute this strategy. By leveraging customer data and insights gained through the email channel, marketers can target subscribers to drive social media engagement and amplify their brand voice. By design, email can positively influence social media engagement and vice versa, especially in regards to content and positioning. This series will give marketers the tools and knowledge to employ a successful strategy and learn from the accomplishments of their peers and other innovators.”

During the presentation marketers will learn how to:

* Get the most out of your email campaign with social
Social media is a useful tool that helps content “go viral.” Discover how to customize your experience and offer an integrated approach to your campaigns. Understand how email and social media can support each other to boost results.
* Use email for acquisition for social media initiatives
Engage your audience with social media through email. Learn the proper cadence and frequency to promote social media across multiple channels.
* Model your campaign after real-world examples
Imitation is the highest form of flattery. Hear some specific examples of how other companies are successfully blending email and social initiatives.

The series will reach the following cities in the US:
Minneapolis, MN March 1, 2011
Chicago, IL March 2, 2011
New York, NY March 9, 2011
Washington, DC March 10, 2011
Seattle, WA March 15, 2011
San Francisco, CA March 16, 2011
Atlanta, GA March 22, 2011
Dallas, TX March 24, 2011


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