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AOL Launches New Blog Network Dedicated to Individual Stocks of the Most Watched and Widely Held Companies


Dulles, VA (April 27, 2006) – In the first joint creation of a new blogging network since the acquisition of Weblogs, Inc., AOL and Weblogs, Inc. announced today that they have launched a new network, (, which will host a series of individual blogs dedicated to providing daily commentary, insightful and thought-provoking analysis and news coverage of some of the most-widely held and followed public companies.

Each featured company will have its own dedicated blog and a team of professional bloggers, including financial professionals, analysts, current and former journalists and dedicated investing enthusiasts. The bloggers will be monitoring company and industry news and sharing their views, insights and analysis. Each blog will also offer its readers an opportunity to provide their own reactions and viewpoints in an interactive community environment.

The network will be editorially independent and will be integrated into AOL® Money & Finance (, the second most trafficked financial portal with over 11 million monthly unique visitors* and over 239 million monthly page views.*

“We are delighted to bring this unique network of blogs to our leading financial site,” said Marty Moe, Vice President, AOL Money & Finance. “Individual investors are most passionate about individual stocks. These blogs will focus obsessively on what average investors care about most, giving readers an interactive platform to get behind the headlines and exchange insights on some of the most widely held and talked about companies.”

The first series of blogs will cover:

* - Time Warner (
* - Google (
* - Yahoo (
* - Apple (
* - eBay (
* - Microsoft (
* - Wal-Mart (
* - General Electric (

Additional companies will be added throughout the year.

“This is the perfect marriage of AOL’s massive reach and Weblogs, Inc.’s expertise in citizen journalism,” stated Jason Calacanis, CEO, Weblogs, Inc. “This collaboration gives independent voices access to the mass audience, while providing marketers a vehicle to reach influencers.”

The bloggers will not be making investment buy or sell recommendations or provide any personalized investment advice, but rather providing original and entertaining commentary and analysis so individual investors can become better informed about the stocks they hold or are most interested in.

* comScore Media Metrix, March 2006

AOL LLC and its subsidiaries operate a leading network of Web brands and the largest Internet access subscription service in the United States. Web brands include the® website, AIM®, MapQuest® and Netscape®. AOL offers a range of digital services in the areas of education, safety and security, communications and music. The company also has operations in Europe and Canada. AOL, which is based in Dulles, Virginia, is a majority-owned subsidiary of Time Warner Inc.

About Weblogs, Inc.
Weblogs, Inc., ( is a network of close to 100 blogs. The company was founded in January of 2004 and became a wholly owned subsidiary of AOL in November of 2005. Weblogs, Inc., produces widely read blogs including Engadget, Joystiq, Blogging Baby, Luxist, and Gadling.


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