Shelly BMW Announces Debut Of The Last Installment Of BMW’s Documentary Film Series

February 21, 2011 – Buena Park, Calif., – Shelly BMW of Orange County in Buena Park announces, BMW has debuted the last installment of the “Wherever You Want To Go” documentary film series as part of their campaign.
The last film titled “How We’ll Learn To Stop Worrying And Love The Future” is the fourth and final chapter of BMW Documentaries’ groundbreaking web series Wherever You Want To Go campaign.
The campaign’s finale has experts asking the simple, yet complex question: what is your dream transportation?  The wide range of responses -- which included everything from mono-wheeled, gyroscopically balanced vehicles, to adaptive automobiles that “breathe,” to teleportation devices -- highlights the very real fact that the future of mobility will inevitably be personal.
“This BMW campaign has been a great way to seaway the debut of the all-new ActiveE vehicle,” said Darren Richie, Shelly BMW’s General Manager. “It has allowed drivers and passengers to look deeper into the future of mobility, a concept BMW is continually studying with every vehicle made,” he said.
To allow viewers to better engage with the campaign films and to add to the ongoing dialogue, BMW designed an innovative new video player specifically for the films.  Viewers can access additional content around a theme, quote, or speaker in real time, while giving them the option to pause the main viewer.  Additionally, they can also post their own thoughts or comments directly to specific moments of the film for others to see and react.
To view the latest campaign film or any of the previous films, visit bmwactivatethefuture.com.
The BMW ActiveE will be an electric vehicle based on a BMW 1 Series Coupe that will use electric motor and battery cell technology developed in-house. It will represent the second phase of a three-phase electric vehicle development plan that will lead to a dedicated electric vehicle that will launch in 2013. The BMW ActiveE will be available for lease beginning this fall.
As one of the largest and fastest-growing BMW dealerships in the nation, Shelly BMW has served Southern California loyally for more than 15 years with some of the highest customer satisfaction ratings in the automotive industry. For more information about Shelly BMW or the 2010 BMW 7-Series, visit us today at 6750 Auto Center Drive in Buena Park or shellybmw.com.
Don’t forget to become of fan of Shelly BMW on Facebook (http://www.facebook.com/ShellyBMWCalifornia), and become a follower of Shelly BMW on Twitter (http://twitter.com/ BuenaParkBMW).

Contact Information

Vanessa Boudreau

Media Contact

Feltman & Associates

Contact via E-mail