New, One of its Kind, Better Than A Bistro Home Delivery Service, Reaches Busy Consumers Across Connecticut Who Seek Casual Dining and Simple Food
AVON, CT/FEBRUARY 21, 2011 – A bistro feast is on its way to homes across the Nutmeg State thanks to a local food entrepreneur, Tim DosSantos of Avon, who has launched a new, online Better Than A Bistro (www.betterthanabistro.com) quality home delivery service. DosSantos’ goal is to reach consumers who want to turn blah meals into Bistro feasts at prices to match today’s economic challenges.
“The term ’bistro’ is commonly known from its French origins,” DosSantos said. “Bistros are small restaurants, serving delicious, moderately priced meals. And we’ve leveraged this casual dining experience, delivering restaurant-quality beef, chicken, seafood and more directly to the home. It’s like eating out, only better.”
Once consumers have accessed the web site, they will be exposed to a huge menu of possible items to order, including steaks and chops, chicken, fish and specialty breakfast through dinner entrees. DosSantos explained that his connections with suppliers were so strong there was virtually nothing he couldn’t offer. At a future time, he may explore a line of Kosher foods.
He added that consumers can handle a shopping experience in minutes and schedule a direct home delivery time convenient for them.
DosSantos pointed out that his products are fresh from the start because they are flash frozen at temperatures as low as –40 degrees Fahrenheit, as opposed to the regular 0 degrees in a regular refrigerator. “When products are flash frozen, the water content inside the food tissue freezes rapidly, forming much smaller ice crystals than in traditional freezing methods,” DosSantos said. “Smaller crystals preserve the tissue and enhance the flavor and freshness.”
DosSantos is no stranger to the value of home delivery. He created Better Than A Bistro, using his 22 years of experience with his former company. DosSantos has used his knowledge and industry experience to provide better, more affordable prices and an improved customer experience.
DosSantos’ 22-year career includes sales and marketing expertise in the direct home delivery food service industry. He graduated college in 1988 with a degree in technical management from Western New England College and soon after began working for Horizon Foods as a direct sales representative.
In 1992, DosSantos became a partner with Horizon Foods and opened their first business in Boston. Over the next 18 years he opened 5 more locations, mostly in New England, with over 100 trucks on the road and an annual sales volume in excess of $10 million. In November of 2010, DosSantos decided to branch out on his own to create the company of his dreams and developed Better Than A Bistro. DosSantos also plans to drive as much business as he can through school links to support local schools.
The mission of Better Than A Bistro
To continuously strive to provide our loyal customers with the best quality products at the lowest prices possible and to deliver those products in a courteous and timely manner. We will work to become the #1 financial supporter of the schools, in communities in which we do business.
- Contact Information
- Tim DosSantos
- Better Than A Bistro
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