The Renault-Nissan Alliance Keeps Moving in China in 2011
Shanghai - The Renault-Nissan Alliance has inaugurated its China Warehouse in Shanghai, the new step in the cooperation between the two partners on after-sales in the country.
Christian MARDRUS, Alliance Managing Director, Global Logistics was present at the inauguration ceremony together with Jacques DANIEL, Corporate Vice President, Global Division Director, Renault group and Masaaki NISHIZAWA, Corporate Vice President of Global After Sales, Nissan Motor Co., Ltd.
The inauguration of the joint warehouse represents a significant milestone for the Renault-Nissan Alliance in China. It will operate under the Renault-Nissan Alliance operation system and will provide high quality parts to dealers and car owners in the country.
Masaaki NISHIZAWA, Corporate Vice President, Nissan Motor Co Ltd. said, “The Renault-Nissan Alliance warehouse project has already been in smooth operation in countries such as Hungary, UK and Russia. And it has been successfully introduced in some Asian countries. Today, we are continuing this success in China. Launching the warehouse project in the world’s largest auto market is evidence of the Alliance’s global expansion.”
The Renault-Nissan China Warehouse covers an area of 8,000 square meters. It will provide a full range of auto parts, including 3,000 Renault and 10,000 Nissan parts covering almost all the imported models in China.
This China Warehouse also represents the first cooperation between the Alliance partners on after-sales in China. Both parties have been engaged in extensive communications on resources system optimization through sharing technical platforms. Adopting Nissan’s original mature technical platform, with modifications and upgrades from Renault, the China Warehouse simplifies the internal process and reduces cost. Thus, with shortened delivery time, Chinese consumers will enjoy more convenient after-sales.
Also at the opening ceremony, Mr. Robert Chan, Renault China Managing Director announced that Renault (Beijing) Automobile Co., Ltd was officially in operation.
He said, “The opening of Renault-Nissan China Warehouse as well as the official operation of Renault (Beijing) Automobile Co., Ltd together show the great importance Renault has placed in China market. Both parties of the Alliance will provide quality services by working together, sharing the latest cooperation fruits so as to help Chinese consumers build greater confidence in Renault.”
About Renault-Nissan Alliance
Founded in 1999, Renault-Nissan Alliance aims to become one of the top three world-class automotive groups, on the basis of the respecting and agreeing with both companies’ corporate cultures and brand identities. With the continually breakthrough in aspects of product quality, technique R&D and corporate profitability, Renault-Nissan set a new sales record in history with 7,276,398 vehicles sold in 2010, up 19.6% compared to 2009.
About Nissan in China
Nissan started its business in China as early as 1973 and has achieved significant growth since 1990’s. Nissan (China) Investment Co., Ltd., as Nissan’s wholly-owned subsidiary based in Beijing, manages Nissan’s investment in China together with Nissan global headquarter. Dongfeng Motor Co., Ltd. is a joint venture company established by Nissan and Dongfeng Motor Company. Among the subsidiaries of Dongfeng Motor Co., Ltd., Dongfeng Nissan Passenger Vehicle Company mainly manages passenger vehicle business and Zhengzhou Nissan Motor Co., Ltd. has strong expertise in light commercial vehicle market. Nissan’s business in China has continued to expand along with the growing Chinese market. In 2010, Nissan’s sales in China soared to 1,023,638 units, including imported vehicles, passenger vehicles and light commercial vehicles.
About Renault in China
The year of 2009 has been a new starting point for Renault China. Combining its 100-year-old brand heritage and the development plan of China market, Renault China introduced its new brand positioning-“Casual Luxury” as a part of its “China Revival Plan”. In the recent two years, Renault China successively introduced Laguna III, Koleos as well as the renowned compact MPV starter-Scenic. In 2009, Renault also promoted TOE (Total Ownership Experience) to compete with service of luxury car brands by providing customers with all round convenient and considerate service. In addition, Renault China also made great efforts in network development in the key cities and regions in China. By the end of 2010, Renault had authorized 49 dealers and was able to well satisfy clients’ service demands. In 2010, Renault’s sales data in China reached the highest 14, 705 in history. In the future, with many more cost-effective vehicles of high quality consistently introduced into China and the gradually expanded network, the customer service experience provided by Renault China will reach its perfection day by day according to the demands of the markets and of the customers.
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