King Of Color Shoots New Motorola Color PEBL Handsets
David LaChapelle’s dramatic vision features color PEBL handsets as covetable precious gems
LIBERTYVILLE, Ill. – 27 April 2006 – Motorola, Inc. (NYSE: MOT) commissioned David LaChapelle, world-renowned photographer and director, to capture the highly anticipated colored PEBL™ handsets in a whimsical photo shoot. These images, exclusively available to support the public relations activities, bring together one of the world’s most unique and well-known photographers with one of today’s most innovative and visionary brands.
LaChapelle, whose approach to color is one of the most distinctive in the visual arts, has created four characteristically imaginative scenarios, each inspired by one of the four PEBL color hues: orange, blue, green and pink.
The concept casts the handsets as stunning gems on display in a high-security museum, filled with ancient artifacts from the natural world. Taken at LaChapelle’s Los Angeles studio in March 2006, the four shots depict a striking female thief trying to steal the precious PEBL Colors. LaChapelle creates a dark and mysterious imagery for the set, which accentuates the handset’s inspirational vibrancy and design sophistication. Each picture discloses a little more of the entire story:
ORANGE depicts the beautiful thief reaching through a broken glass case to steal the precious orange PEBL.
BLUE portrays the burglar dangling in mid-air, having abseiled through a glass ceiling. She swings into a guard, knocking him to the floor while snatching the blue PEBL from his grasp.
PINK shows the exquisite robber handing a pink PEBL to her male accomplice, while another carves through a metal door to create an escape route.
GREEN displays the thief ascending a rope ladder through a broken glass ceiling. Having nearly escaped, two guards try to drag her into custody while the green PEBL lies calmly in her open palm.
“David LaChapelle epitomizes color and creativity. He is a perfect fit for this campaign and understands completely that these two drivers are integral to Motorola’s design strategy and philosophy of self expression,” said Leslie Dance, corporate vice president Global Marketing and Communications, Motorola. “The photography is inspiring. It has the edge and impact that we knew LaChapelle would bring to the PEBL handset’s vibrant look and energetic feel.”
Consumers interested in additional information on the Motorola PEBL colors, please visit www.hellomoto.com/peblcolors.
Editors Note: For high-resolution images of Motorola’s consumer solutions, please visit: www.motorola.com/motoinfo.
About David LaChapelle
David LaChapelle’s work as a fashion and portrait photographer, a filmmaker and music video director is world-renowned. Recently ranked among the top ten most important people in photography by American Photo, LaChapelle got his first job from Andy Warhol working at Interview Magazine.
Characterized by a strong use of color, LaChapelle’s often bizarre, but always stunning photographs have been featured worldwide, however he shoots editorially for only a small number of hand-picked publications such as Italian Vogue, Vanity Fair, Rolling Stone, i-D, Vibe, Interview, The Face and British GQ meaning that his work is highly coveted by media outside of this circle.
David LaChapelle’s photographs have been showcased in gallery exhibitions around the world.
LaChapelle continues to create photographs that confront our visual tastes and reimagine our contemporary landscape.
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit www.motorola.com.
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MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. All other product or service names are the property of their respective owners. © Motorola, Inc. 2006. All rights reserved.
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