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Property Platform Pushes Instant Communication With New Online Chat Function


Singapore February 16, 2011 – has set a new industry tone with its new agent live-chat implementation – now allowing property buyers to interact with its agents quickly and easily. This move sets them as an industry leader in a different way – adopting current technology to get them closer to their clients and truly enhance the user search experience., Singapore’s newest property portal, implemented this chat function upon the launch of its web portal. Users can now not only view details and accreditation of property agents, but also engage in dialogue with property brokers and agents that are online. This means that urgent inquiries and important ‘face-time’ with the agent can be done free-of-charge and with very little hassle.

This move, according to Propmatch’s founders, is in line with today’s era of instant gratification, social media, online technology and the huge proliferation of the smart-phone usage. Statistically, online chats are now more popular than ever, far outweighing phone calls, text messages, and even emails. It has become a very acceptable and very widely used form of communication for businesses and consumer interaction. Being the first property platform in Singapore to implement this ‘live’ chat function, is dead set on raising the bar of how companies within the industry should reach out to their clientele.

As the property buying market moves into the younger and more tech-savvy areas of society, the need to reach out to this fast moving generation was what prompted Propmatch to start thinking both laterally and vertically when it came to enhancing their services. “We have to move away from entrenched stereotypes about the average property buyer. No longer are they investment groups or retirees – the young and successful are becoming a force in the market and we have to respond to their needs and buying patterns.” - says Propmatch co-founder Mr David Zhang.

This strategic decision led to implement its chat system upon the launch of its site. Already, it is a popular feature among their clients and the take-up rate has been increasing steadily. According to the site’s founders, they were initially surprised by how quickly and effectively the chat system was adopted by many of their clients. Client feedback has been positive, becoming firm fans of the system that bridges the gap between agent and consumer within just a few clicks.

“Innovation is not all about inventing new technology or creating something new. It is about using the resources around you and creating a new experience for the consumer. Online chat has been around for a long time, and we took an established and relatively simple idea and created something wonderful out of it. Now our agents are ‘always there’ for you, and this is something that not many property groups can offer. It is a good change, and a breath of fresh air into the way we do things.” added Mr. David Zhang.



 Singapore Property
 Singapore Real Estate
 Property Agent
 Residential Property
 Commercial Property

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