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Epsilon Targeting Introduces TotalSource Plus


Multi-Sourced Marketing Database Provides Holistic Customer View that Includes Five Key Dimensions – from Demographics to Lifestyle and Interests

Dallas, TX - Epsilon Targeting, a leading provider of consumer information for targeted marketing, is pleased to announce the release of TotalSource Plus, a centralized database designed to help marketers easily leverage the most comprehensive sources available to drive greater return on their marketing investments.

TotalSource Plus is built on vast self-reported as well as compiled data from public and proprietary sources, resulting in 1,000 preference indicators for 120 million households and 235 million individuals. TotalSource Plus combines the strength of Epsilon Targeting’s current compiled data with the recently acquired TotalSource file from the acquisition of Equifax Marketing Services in 2010.

Built on a platform that represents five key dimensions of consumer activity, TotalSource Plus is developed to improve sales and profitability by answering critical market needs, such as: how to better understand shopper interests and activities, which channels to use to connect with consumers, and how to predict and influence behavior. At the same time, TotalSource Plus offers highly-unique market activity variables that describe consumer spending behavior for better targeting.

“TotalSource Plus provides marketers a crystal-clear, 360-degree view of their customers through the combination of demographic, lifestyle, interest, financial and life-event data ideal for improving customer knowledge and for more targeted marketing,” said Epsilon Targeting President, Brian Rainey. “This is the best-in-class marketing database, enabling marketers across industries to better understand and reach consumers who are most likely to respond to their offers and therefore maximize their marketing programs to get more value from across all of their direct-marketing campaigns.”

Essential to TotalSource Plus is its ability to provide a snapshot of U.S. consumers across five key dimensions:

* Demographics: Includes age, marital status, occupation, ethnicity and more, for more relevant communications.
* Financial: Comprehensive income, credit, debt and asset data to understand what consumers can afford and how each uses credit.
* Lifestyles: A broad range of interests from cooking to travel, investments to pets, as well as ailments and other lifestyle definers, are gauged to ensure products and services resonate.
* Market Indicators: Aggregated transaction information to help predict future buying behavior. Includes channel preferences, changes in spending and an economic activity index.
* Triggers: Important life events that trigger a change in purchase behavior, such as a new child, a move, changes in household income or a new driver.

The TotalSource Plus database enables it to be used in a variety of ways. For example, marketers can pull specific segments from the database for standalone campaigns, or can overlay certain insights onto a client’s own customer file, providing a clearer picture of individual customers.

“The combined assets of TotalSource Plus are designed to ensure a higher return on customer investments, lower costs and - most important - long-term customer relationships built on meaningful connections,” Rainey said. “It marks an important milestone in the evolution of our direct marketing product line and our ability to form unique and powerful data products, delivering squarely on the expanding needs of our marketing clients.”

TotalSource Plus is available now through Epsilon Targeting.

For more information about TotalSource Plus, please visit


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