AT&T and Starz Entertainment Group to Offer Vongo Movie Download Service to Broadband Customers
First Distribution Deal for Vongo with a Broadband Provider
AT&T Delivers on Multiple-Platform Strategy to Offer Content and Services on Key Consumer Screens,14-Day Free Trial for AT&T DSL Customers
San Antonio, Texas, Englewood, California, April 26, 2006, AT&T Inc. (NYSE:T) and Starz Entertainment Group LLC (SEG), a wholly-owned subsidiary of Liberty Media Corporation (NYSE: L, LMCb), today announced an agreement to offer SEG’s Vongo Internet movie-delivery service to AT&T High Speed Internet customers. Vongo, unveiled earlier this year, delivers movies and other video content over the Internet for playback on Windows-based PCs, laptops and select portable media devices as well as on a TV. The agreement — the first distribution deal for Vongo with a broadband provider — will feature a co-branded AT&T and Vongo Web site, www.att.vongo.com, with a special 14-day free trial offer to AT&T High Speed Internet subscribers. The companies will also market the Vongo service on the AT&T Worldnet portal at www.att.net.
“Vongo’s compelling content increases the value proposition for AT&T High Speed Internet customers,” said Scott Helbing, chief marketing officer-AT&T Consumer. “With Vongo, we’re positioned to deliver quality content, as we build a digital lifestyle platform for our customers.”
The agreement focuses on maximizing AT&T’s industry-leading high speed DSL customer base and offering a differentiated service that consumers are increasingly demanding.
Vongo subscribers have unlimited access to more than 1,500 movie and video selections as well as a live, streaming Starz TV channel for a monthly cost of $9.99. Members may download movies and video selections onto three eligible devices of their choice for each account, allowing for multiple-viewing options and family enjoyment. Additionally, select popular pay-per-view titles are available for $3.99 a movie. Launched as a beta in January 2006, Vongo is currently available as a free download for broadband subscribers in the United States at www.vongo.com.
“We are delighted to work with AT&T as the first broadband distribution partner for Vongo,” said Bob Greene, senior vice president of advanced services for SEG. “This relationship is a major step toward realizing our goal of building a complete ecosystem for digital-movie enjoyment so that consumers can access their favorite content whenever and wherever they want.”
With more than 7.4 million broadband lines in service, AT&T is the nation’s largest DSL provider. Over the last four quarters, the new AT&T has added more than 1.8 million high speed DSL lines. For more information, visit www.att.com.
Financial terms of the distribution agreement were not disclosed.
As one of the largest content aggregators in Hollywood, Starz Entertainment Group has access to thousands of theatrical films that it makes available on Vongo, including “Sin City,” “The Aviator,” “Hostage,” “Are We There Yet?” and, coming later this year, “Bewitched,” “Flight Plan,” “Rent,” “Chicken Little,” “The Chronicles of Narnia: The Lion, the Witch and the Wardrobe.”
Starz Entertainment Group is the exclusive subscription provider of first-run, classic and favorite films from leading Hollywood studios; these include Walt Disney Pictures, Miramax Films, Touchstone Pictures, Hollywood Films, Sony Pictures Entertainment, Columbia Tri-Star, Screen Gems and Revolution Studios. Select recent films are available exclusively from Universal Pictures and New Line Cinema, and library and classic titles are provided by a wide array of Hollywood studios.
Additional programming available to Vongo subscribers includes full-length music concerts (INXS: “Live Baby Live;” Beyonce: “Unauthorized;” Blues Traveler: “Live at Red Rocks;” Jay-Z: “I Will Not Lose;” The Who: “Live in Boston;” and Phil Collins: “A Life Less Ordinary”) and extreme sports (Warren Miller’s Storm, Warren Miller’s Journey, Real Action Sports, Ride Guide).
About the New AT&T
AT&T Inc. is one of the world’s largest telecommunications holding companies and the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high-speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with more than 55.8 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at www.att.com.
About Starz Entertainment Group
Starz Entertainment Group LLC (SEG) is a premium movie service provider operating in the United States. SEG offers 16 movie channels including the flagship Starz® and Encore® brands with approximately 14 million and 26 million subscribers respectively. Starz Entertainment Group airs more than 1,000 movies per month across its pay TV channels and offers advanced services including Starz HDTV, Starz On Demand and VongoSM. Starz Entertainment Group is a wholly-owned subsidiary of Liberty Media Corporation, (NYSE: L, LMCb), www.starz.com.
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