EA’s Need for Speed Undercover and the Tetris Game Coming to the BlackBerry PlayBook at Launch
Waterloo, ON and Redwood City, CA - When users turn on their new BlackBerry® Playbook™ tablet for the first time, they had better be prepared for some fun and excitement with two iconic games from Electronic Arts preloaded* and available for hours of entertaining gameplay - Need for Speed™ Undercover, the high-octane action game, and Tetris®, one of the world’s most popular video games of all time.
Research In Motion (RIM) (NASDAQ: RIMM; TSX: RIM) and Electronic Arts Inc. (NASDAQ: ERTS) made the announcement today, ahead of this year’s Mobile World Congress, (February 14 to February 17, 2011, in Barcelona, Spain) where the companies will demonstrate Need for Speed Undercover and Tetris running on the highly anticipated BlackBerry PlayBook and showcasing the tablet’s next generation high definition 3D capabilities.
“The BlackBerry PlayBook is an ideal tablet for gaming with an incredibly intuitive touch interface, high end multimedia features and groundbreaking performance that allows apps to run smoothly and quickly,” said Tyler Lessard, Vice President, Global Alliances and Developer Relations at Research In Motion. “We are thrilled to work with EA to offer the popular Need for Speed Undercover and Tetris to BlackBerry PlayBook users right out of the box.”
“BlackBerry PlayBook owners are in for a thrill playing Need for Speed Undercover and Tetris when the new tablet launches,” said Travis Boatman, Vice President of Worldwide Studios for EA Mobile. “Bringing these games to the BlackBerry PlayBook is an exciting way for EA to deliver exciting experiences to more consumers on a brand new device. The quality built into EA’s games showcases the BlackBerry PlayBook’s performance and appeals to a wide audience of consumers.”
The ultra portable BlackBerry PlayBook looks and feels great, measuring less than half an inch thick and weighing less than a pound. It features a vivid 7-inch high-resolution display that is highly-responsive, with a fluid touch screen experience for apps and content services. The BlackBerry PlayBook is a multitasking powerhouse, powered by a 1 GHz dual-core processor and the new BlackBerry® Tablet OS.
Known for delivering unparalleled white-knuckle racing, creative customization and street style, the Need for Speed series has generated over $3B in life-to-date sales and has become a powerful pop culture phenomenon.
Tetris, licensed to EA by The Tetris Company, is one of the best-selling games of all time with more than 100 million paid mobile downloads. EA has developed the Tetris game on more than 15 different platforms to date.
EA Mobile has a solid reputation for its pioneering and market leadership in mobile gaming. For more information about EA Mobile, please visit www.EAMobile.com, join the company on Facebook at www.facebook.com/EAMobile or follow the company on Twitter at http://twitter.com/EAMobile.
About EA Mobile
EA Mobile™ is the world’s leading wireless entertainment publisher with award-winning games such as Tetris®, Bejeweled®, The Sims™, and Need For Speed™. The EA Mobile portfolio also includes casual games based on the company’s alliance with Hasbro, Inc. including MONOPOLY, YAHTZEE and SCRABBLE (in the U.S. and Canada) as well as sports blockbusters from the EA SPORTS™ brand, including Madden NFL Football, FIFA Soccer and NASCAR®. EA Mobile develops games for multiple mobile platforms including mobile phones, smartphones, the iPhone®, iPad™ and iPod® touch. For more information about EA Mobile, please visit www.eamobile.com.
About Electronic Arts
Electronic Arts Inc. (EA), headquartered in Redwood City, California, is a leading global interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, wireless devices and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS™, EA™, EA Mobile™ and POGO™. In fiscal 2010, EA posted GAAP net revenue of $3.7 billion and had 27 titles that sold more than one million units. EA’s homepage and online game site is www.ea.com. More information about EA’s products and full text of press releases can be found on the Internet at http://info.ea.com.
About the Tetris® Brand
The Tetris® brand is one of the leading and most distinctive video game brands and franchises in the world. In the game’s 25-year history, hundreds of millions of players have experienced the Tetris effect. Over 100 million mobile download games have been sold. Loved globally by people of all ages and all cultures, the Tetris game continues to be one of the most widely recognized video games of all time. Tetris Holding, LLC is the owner of Tetris rights worldwide and The Tetris Company, LLC is its exclusive licensee. The Tetris Company, through its agent Blue Planet Software, Inc., licenses and manages the Tetris intellectual property and franchise worldwide. Today, Blue Planet Software continues to work with licensees to deliver top quality Tetris products that are relevant, fun, and challenging for its millions of players. For the latest information about the Tetris brand and Tetris products, please visit www.tetris.com.
About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit www.rim.com or www.blackberry.com.
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