How Do I Love Thee? Ally Bank Counts the Ways

U.S. survey examines what makes customers love their banks

MIDVALE, Utah -- This Valentine’s Day, Americans are counting the ways they love their bank. Security of savings and round-the-clock customer service top the list.

Other interesting findings

* Overall: 24 percent of respondents rank security as the option they love most in a bank and 22 percent love 24/7 live customer service most.
* Age: Americans 45 and older appreciate security most, while those in the 35 to 44-year-old age bracket identified most with 24/7 live customer service.
* Income: 26 percent of respondents making more than $100,000 per year love competitive interest rates most, while 24/7 live customer service tops the list for those making $35,000 or less per year.
* Household size: Those with three or more people in their house said they loved the 24/7 customer service banking feature best (27 percent), compared to those with 2 or 1 (16 and 22 percent, respectively).




Editor’s Note
A telephone survey was conducted by Opinion Research Corporation among a national probability sample of 1,004 adults comprising 502 men and 502 women 18 years of age and older, living in private households throughout the continental U.S. Interviewing was completed during the period of Dec. 10 to 13, 2010. The margin of error for the survey was +/- 2 percent.

About Ally Bank
Ally Bank is a U.S. retail bank that offers a straightforward approach to banking with no monthly maintenance fees and 24/7 live customer service. A subsidiary of Ally Financial Inc., the bank offers online savings, interest checking, money market accounts and certificates of deposit with terms ranging from three months to five years. Follow us on Twitter @allybank or at facebook.com/allybank. Member FDIC.