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SAP Showcases Latest Innovations at 16-City North American Tour


Mobility and the “Real” Real-Time Enterprise With In Memory and Business Analytics, Take Center Stage at SAP Run Better Tour

NEWTOWN SQUARE, Pa. - - To help today’s businesses transform the customer experience, accelerate the pace of innovation and improve their collective wisdom, SAP AG (NYSE: SAP) is hosting the SAP Run Better Tour in 16 cities across the United States and Canada. The event series presents breakthrough advances in on-demand, on-premise and on-device solutions while helping attendees understand how to leverage revolutions in real-time analytics and mobility to capture and extend competitive advantage.

SAP executives, partners and customers will showcase how SAP helps today’s corporate leaders drive the growth and innovation that sit squarely atop their agendas for 2011 and beyond. More than 40 partners from the SAP ecosystem are participating in the events across the U.S. and Canada, including Research in Motion (NASDAQ: RIMM), the official “Mobility Sponsor” of the SAP Run Better Tour.

“Technology advancements in areas such as mobility, business analytics and in-memory computing come at a time when companies are challenged by an unprecedented amount of data and demand for information needed to make the right business decisions,” said Robert Courteau, president, SAP North America. “The SAP Run Better Tour is an opportunity for companies to learn how SAP and our partners can help them capitalize on these advancements to better compete, drive business value and effectively grow.”

Running from February to April 2011, the SAP Run Better Tour is expected to draw more than 5,000 current and prospective customers. Each event will feature keynote addresses, customer stories, best practices and line-of-business sessions on how SAP® solutions can optimize the way business run on both a local level and global level.

“These sessions provide a wonderful opportunity to drill down into the unique challenges our peers face and how SAP technology can be used to rise beyond them,” said Donna Peske, IT manager, General Moly (NYSE AMEX & TSX: GMO), a U.S.-based mineral company engaged in the exploration, development and mining of molybdenum (“moly”).

Peske will lead a special track at the tour stop in St. Louis on how General Moly used solutions from the SAP® for Mining solution portfolio to speed a return on investment and enhance mining operations.

On February 23, 2011, the New York City tour stop will also feature the launch of the latest releases of business intelligence (BI) and enterprise information management (EIM) solutions from the SAP® BusinessObjects™ portfolio. This will be the first time that customers are able to sample the full capabilities of the 4.0 releases of the solutions, which include a unified architecture for BI and EIM, optimization with SAP® High-Performance Analytic Appliance (SAP HANA) software for analyzing large data volumes in real time, and mobile access to analytics. These most recent releases underscore the unmatched scope of analytical tools and resources from SAP.

Other highlights of the tour include an “innovation bar,” where attendees can get hands-on experience with the latest and greatest analytics, mobility and in-memory computing solutions; SAP® Value Academy program, where attendees learn how adopting the discipline of value management can help their organizations maximize the return on their investments in enterprise technology projects; and live blogging sessions where attendees share their impressions in real time with the extended SAP ecosystem.

SAP Hosts Events Across North America
The SAP Run Better Tour will be stopping at the following cities on these dates:

* St. Louis – February 10
* Dallas – February 15
* New York – February 23
* Toronto – March 2
* Detroit – March 3
* Irvine – March 3
* Chicago – March 8
* Boston – March 9
* Minneapolis – March 9
* Atlanta – March 15
* Cleveland – March 16
* Calgary – March 17
* Philadelphia – March 17
* Houston – March 22
* Montreal – March 24
* Washington, D.C. – April 7

The SAP Run Better Tour offers customers and partners in North America a local event in a format similar to the annual SAPPHIRE® NOW customer conference at the international level.

Tour stops will feature keynote presentations from SAP executives, including Courteau ; Vishal Sikka , member of the SAP Executive Board leading the Technology and Innovation Platform area; Steve Lucas , global senior executive, Business Analytics; and Oliver Bussmann , chief information officer, SAP. Executives will outline the company’s vision of innovating new business processes through analytics and mobility.

Each stop will also provide breakout sessions so that customers and partners have an opportunity to network with their peers and work through the pertinent issues facing their respective vertical industries and lines of business.

Current or prospective SAP customers that would like to attend the SAP Run Better Tour can register today.

About SAP
As market leader in enterprise application software, SAP (NYSE: SAP) helps companies of all sizes and industries run better. From back office to boardroom, warehouse to storefront, desktop to mobile device – SAP empowers people and organizations to work together more efficiently and use business insight more effectively to stay ahead of the competition. SAP applications and services enable more than 109,000 customers to operate profitably, adapt continuously, and grow sustainably . For more information, visit


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