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Embarcadero Presents an Expert Roundtable: Avoiding the Seven Deadly Data Modeling Mistakes


SAN FRANCISCO – Feb. 10, 2011 — Join a group of data modeling experts for a free, one-hour webinar on Wednesday, Feb. 16 at 11 a.m. PST and learn how to avoid the seven data modeling mistakes you can’t afford to make. Experts will share their “in the trenches” data modeling experiences, and offer ideas for establishing a set of best practices.

Karen Lopez, principal consultant for InfoAdvisors, will moderate the discussion, and will be joined by Matt Estes, director of data architecture, Walt Disney Company and Jeff Pekrul, senior data architect and technical lead, Genentech.

This is a follow up to a webinar Lopez presented on Jan. 26, 2011, where she outlined the seven deadly data modeling mistakes. A replay of the first webinar can be accessed at

In addition to examining seven deadly data modeling mistakes, the panelists will discuss their current projects and field questions from the audience. Listeners will gain specific, solutions-oriented insight into masterful data management and data modeling.

To register for this webinar, go to:

About Embarcadero Technologies
Embarcadero Technologies, Inc. is a leading provider of award-winning tools for application developers and database professionals so they can design systems right, build them faster and run them better, regardless of their platform or programming language. Ninety of the Fortune 100 and an active community of more than three million users worldwide rely on Embarcadero products to increase productivity, reduce costs, simplify change management and compliance and accelerate innovation. Founded in 1993, Embarcadero is headquartered in San Francisco, with offices located around the world. Embarcadero is online at


Embarcadero, the Embarcadero Technologies logos and all other Embarcadero Technologies product or service names are trademarks or registered trademarks of Embarcadero Technologies, Inc. All other trademarks are property of their respective owners.


 data modeling
 Karen Lopez
 data management
 database development

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