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SAS wins a Beagle Short Tale Award for Best Marketing Video


SAS® Business Intelligence video recognized for excellence in video production

CARY, NC – SAS, the leader in business analytics and services, announced today that it is a recipient of a Beagle Short Tale Award for excellence in video production. SAS won in the Best Marketing Video category for Proven: A SAS Overview . Beagle Research Group LLC – an analyst, consulting and market research organization focused on emerging front-office software companies – presents the annual awards for various aspects of video production and use by front-office software companies in sales, marketing, service and education.

As companies increasingly rely on video as a means of communicating with their prospects and customers, the Beagle Short Tale Awards salute their efforts and encourage the further use of video in front-office business processes to help reduce costs, improve customer contact, and enhance revenue streams.

“SAS has relied on video to communicate key messages for over 30 years,” said Bill Marriott, Senior Director of Video Communications and New Media at SAS. “It’s great to see video becoming so ubiquitous. From Flip cam videos up to full studio productions like Proven – video can be a powerful marketing tool.”

The SAS video features Jim Goodnight, CEO of SAS, discussing how SAS can help companies around the world, across every industry, turn raw data into business insight. Denis Pombriant, Beagle’s Managing Principal, said, “Proven: A SAS Overview is an effective video that combines SAS’ history of helping companies with its customer orientation and stresses the importance of customer satisfaction. This video shows why CEOs are often the most effective spokespeople when it comes to conveying genuine customer focus.”

Pombriant added: “We believe video is profoundly changing the way companies communicate with customers and prospects, and this award brings recognition to the pioneers as well as encouragement to those using the medium.” The award is given for excellence in short videos (typically under six minutes) that are produced during the prior year (2010).

About SAS
SAS is the leader in business analytics software and services, and the largest independent vendor in the business intelligence market. Through innovative solutions delivered within an integrated framework, SAS helps customers at more than 50,000 sites improve performance and deliver value by making better decisions faster. Since 1976 SAS has been giving customers around the world The Power to Know® .


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