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On a Mission to Save College Students Money, Offers 12% Off All Purchases for College Students


With the economic recession still grinding on, announces a 12% discount on all orders placed by coffee-loving college and university students

(Chicago, IL) February 9, 2010 – As part of their mission to be “the coolest coffee makers website on the planet”,, the leading retailer of coffee makers and espresso machines is on a mission to help college and university students save money on coffee. To accomplish this, they’re reaching out to the nation’s colleges and universities, announcing a new discount to their students. The company now offers a 12% discount on all orders including popular products like single serve coffee makers, espresso machines, drip coffee makers, coffee maker accessories, and under-cabinet coffee makers. To qualify, customers simply have to enter the coupon code “collegestudent” at the time of purchase. is encouraging colleges and universities to publicize the discount code on college blogs, newspapers, Twitter feeds, and Facebook pages. “It’s not that long ago that I was in college, and I definitely remember the need for caffeine, especially when cramming for exams,” says Raza Imam, CEO of “The economic recession is hitting everyone hard, including college kids. We figured if they can brew their own coffee at home rather than spending gobs of money at cafes, that would be pretty cool,” he added.

This is the one of many promotions is offering their customers. Capitalizing on the meteoric popularity of coffee, particularly among college students who need to stay up late at night, the website hopes to entice college students and their parents looking to furnish dorm rooms and apartments with coffee makers.

About is an online retailer of coffee maker products and accessories. Focused entirely on meeting coffee drinkers’ unique needs, it also has developed a deep and expansive knowledge base of coffee related articles, tutorials, and resources and is on a mission to be the “coolest coffee maker site on the planet.”


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