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Cell Press Wins Prestigious PROSE Award for Article of the Future


Cell Press redefined the online presentation of scientific articles and received top honors for excellence in biological & life sciences from the Association of American Publishers (AAP)

Cambridge, MA - Elsevier and Cell Press are proud to announce that ‘Article of the Future’ is the recipient of this year’s PROSE Award for Excellence in Biological & Life Sciences presented by the Professional and Scholarly Publishing (PSP) Division of the Association of American Publishers (AAP).

In January 2010, Cell Press launched a new format for the online presentation of research articles that breaks free from the restraints of hardcopy - ‘Article of the Future’. This new, more integrated and linked article format, allows each reader to create a personalized path through the article’s content based on his or her own interests and needs.

This year’s winners were determined by a distinguished panel of 16 PROSE judges, out of a record-breaking 491 entries – more than ever before in its 35-year history – from more than 60 professional and scholarly publishers across the country.

Lynne Herndon, CEO (Cell Press) commented - ‘Cell Press is committed to providing value for readers and authors through content enhancement and enrichment and we’re delighted that the PROSE judges decided to recognize ‘Article of the Future’, something which truly embodies that commitment.’

Developed in collaboration with authors and readers, ‘Article of the Future’ reflects Elsevier’s and Cell Press’ ongoing commitment to evolve the concept of a scientific publication in conjunction with the development of new technologies and functionalities. Take a look at this video to see some of the latest enhancements, and check out the new format today.

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About Cell Press
Cell Press (, an Elsevier company, is committed to improving scientific communication through the publication of exciting research and reviews. Each of our titles is viewed as a must-read by the scientific community it serves. Cell Press primary research journals include the flagship journal Cell, as well as Neuron, Immunity, Molecular Cell, Developmental Cell, Cancer Cell, Current Biology, Structure, Chemistry & Biology, Cell Metabolism, Cell Host & Microbe, Cell Stem Cell, and, new to Cell Press, Biophysical Journal, and the American Journal of Human Genetics. Cell Press also publishes the Trends family of reviews journals, including Trends in Cell Biology, Trends in Neurosciences, and Trends in Cognitive Sciences.

About Elsevier
Elsevier is a world-leading publisher of scientific, technical and medical information products and services. The company works in partnership with the global science and health communities to publish more than 2,000 journals, including The Lancet and Cell, and close to 20,000 book titles, including major reference works from Mosby and Saunders. Elsevier’s online solutions include SciVerse ScienceDirect, SciVerse Scopus, Reaxys, MD Consult and Nursing Consult, which enhance the productivity of science and health professionals, and the SciVal suite and MEDai’s Pinpoint Review, which help research and health care institutions deliver better outcomes more cost-effectively.

A global business headquartered in Amsterdam, Elsevier employs 7,000 people worldwide. The company is part of Reed Elsevier Group PLC, a world-leading publisher and information provider, which is jointly owned by Reed Elsevier PLC and Reed Elsevier NV. The ticker symbols are REN (Euronext Amsterdam), REL (London Stock Exchange), RUK and ENL (New York Stock Exchange).

About The PROSE Awards
The American Publishers Awards for Professional and Scholarly Excellence (the PROSE Awards) are presented each year to publishers and authors to recognize their commitment to pioneering works of research and for contributing to the production, and design of landmark works in their field. For complete details on the 2010 winners visit:

About AAP
The Association of American Publishers is the national trade association of the U.S. book publishing industry. AAP’s more than 300 members include most of the major commercial publishers in the United States, as well as smaller and non-profit publishers, university presses and scholarly societies. AAP members publish hardcover and paperback books in every field, educational materials for the elementary, secondary, postsecondary, and professional markets, scholarly journals, computer software, and electronic products and services. The protection of intellectual property rights in all media, the defense of the freedom to read and the freedom to publish at home and abroad, and the promotion of reading and literacy are among the Association’s highest priorities.
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