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Strong Finish to 2010 for MasterCard in the Asia/Pacific, Middle East & Africa Region


Singapore, – MasterCard Incorporated today announced fourth quarter and full-year results for the Asia/Pacific, Middle East & Africa (APMEA)1 region. For the quarter ending 31 December 2010, the region witnessed strong growth in gross dollar volume (19.1%), purchase volume2(19.5%), purchase transactions (16.2%), cash transactions (21.8%) and cards issued (9.7%), versus the same period in 2009.

As of 31 December 2010, 294 million MasterCard cards (excluding Maestro® and Cirrus®) had been issued by MasterCard customers in APMEA. Cardholders in the region made 1,323 million purchase transactions in the fourth quarter of 2010 and cardholders could use their MasterCard cards at 31.7 million acceptance locations worldwide.

“We had a strong fourth quarter and a successful year in 2010. We continued to generate strong momentum across our core credit and debit products across markets in APMEA,” said Vicky Bindra, president, Asia/Pacific, Middle East & Africa, MasterCard Worldwide. “As MasterCard moves into a new decade, I am excited about the tremendous opportunities ahead. Innovation and changes in our business environments will happen at increasing speed across our region. I believe our success will depend on staying ahead of changes in payment; whether through plastic, phone, internet or otherwise.”

Maestro® Cards

For the quarter ending 31 December 2010, the Maestro® brand mark appeared on 218 million cards in APMEA. Consumers can now make debit point of sale purchases with their Maestro cards at 1.8 million merchant locations in APMEA.

Full Year 2010 Results

For the year ended 31 December 2010, the APMEA region saw growth in gross dollar volume (18.8%), purchase volume (17.1%), purchase transactions (16.4%) and cash transactions (28.0%) versus 2009.

In addition to the performance highlights, MasterCard in the APMEA region also reported a number of significant achievements for the quarter ending 31 December 2010. See attached for business highlights.

About MasterCard Worldwide

As a leading global payments company, MasterCard Worldwide prides itself on being at the heart of commerce, helping to make life easier and more efficient for everyone, everywhere. MasterCard serves as a franchisor, processor and advisor to the payments industry, and makes commerce happen by providing a critical economic link among financial institutions, governments, businesses, merchants, and cardholders worldwide. In 2010, $2.7 trillion in gross dollar volume was generated on its products by consumers around the world. Powered by the MasterCard Worldwide Network – the fastest payment processing network in the world – MasterCard processes over 23 billion transactions each year and has the capacity to handle 140 million transactions per hour, with an average network response time of 140 milliseconds and with 99.99 percent reliability. MasterCard advances global commerce through its family of brands, including MasterCard®, Maestro®, and Cirrus®; its suite of core products such as credit, debit, and prepaid; and its innovative platforms and functionalities, such as MasterCard PayPass™ and MasterCard inControl™. MasterCard serves consumers, governments, and businesses in more than 210 countries and territories. For more information, please visit us at

1 Includes Asia/Pacific (A/P) and South Asia, Middle East Africa (SAMEA) markets

2 Growth in gross dollar volume and purchase volume are calculated on a local currency basis.


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