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Kuoni sale campaign gets a new social twist


Kuoni’s ’We Know What You’re Thinking’ Sale campaign is taking a new twist as it enters a ’social’ phase and the luxury tour operator will be asking customers to tell them exactly what they’re thinking.

Kuoni will be challenging its customers to come up with amusing lines for different themes over the coming weeks to see if they can better its own offerings such as: The Kuoni ’I’m sorry I got you such a dreadful Christmas present I hope you’ll forgive me’ Sale or The Kuoni ’I want to broaden my mind not permanently shrink my bank balance’ Sale.

The first week of the new social campaign has kicked off with Kuoni luxury holidays asking its customers to describe in less than 20 words why they are desperate to escape the UK for warmer shores now.

Entries for the competition can be made through the Kuoni Facebook page, via Twitter by using the hashtag #kuonisale or through the Kuoni website.

The wittiest and most creative lines which are provided each week will then be featured on the Kuoni website and the contributor will win an Amazon Kindle 3G along with a £10 voucher to enable the winner to stock up on their holiday reading. There will also be one lucky overall winner from the 3 week competition who will be announced on the 21st of February. This person will win a 4 night holiday to Dubai at the Atlantis The Palm and their winning line will be featured in Kuoni’s last weekend of advertising before the sale ends on 28th February.

About Kuoni:
Kuoni is ABTA and ATOL protected, giving customers financial protection and ensuring they won’t be stranded abroad. Customers are safe in the knowledge that while they are abroad, Kuoni have professional ground agents and English speaking guides to ensure they have an enjoyable stay.

Kuoni offers luxury holidays in a number of beautiful locations, including a range of all inclusive Maldives holidays, Thailand holidays and Kenya safaris as well as a host of memorable experiences such as brewing coffee at ancient Brazilian fazendas, tracking chimpanzees in the wilds of Tanzania and salsa dancing in Havana. The company’s Authentic Experiences enable travellers to do as the locals do or learn from experts in their field.

For further media information, please contact:
Anne-Marie Hansen
Kuoni Travel Ltd
Kuoni House
Deepdene Avenue
01306 744 173


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